Astral Media and Cineplex join CPAX
The media cos have joined the RTB exchange, which also includes the CBC, Rogers Media, Shaw Media, Corus, V and Tele-Quebec.
Spotted! The Walking Dead’s gruesome countdown
A new installation by Leo Burnett promoting the AMC show’s winter premiere gives passersby a chance to win a lopped off finger or get their photo taken with a zombie.
Consumers are co-creating with brands: study
The new Ipsos OTX infographic shows that 35% of consumers are using social media to share and interact with brands.
Public Safety Canada cracks down on cybercrime
The government organization is using infographics and media partnerships with Bell Media and Astral to educate Canadians about online dangers.
Bell Media overhauls RDS website
The French sports vertical has redesigned its online home to make it less cluttered.
Reebok heats things up
The retailer has launched a Canadian campaign around the brand’s new global tagline, “Live with fire.”
The Weather Network gets regional
With a tagline of “You have to be here to get it,” the meteorological media co has launched a campaign promoting its new local focus in Calgary and Edmonton.
Heart and Stroke Foundation works with time
The organization has launched a new campaign that urges Canadian baby boomers to take action and “Make Health Last.”
Mirvish conjures up smartposter campaign for Wizard of Oz
The production company is promoting the musical using NFC and QR code-enable posters that allow users to buy tickets and watch video via a mobile website.
Lay’s asks Canucks for a flavour
The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.
BMO kicks off feel-good ad during Super Bowl
The financial institution was one of many Canadian brands to leverage Sunday’s big game, with a new campaign around its “making money make sense” message.
Super Bowl tops six million viewers on CTV
The ratings rundown, and media weigh-in from MediaCom and Rocket XL on what brands won when the lights went out on Sunday.
Media Innovation Group names new SVP
Michael Mamarella will be responsible for the management and strategy of business across North America.
Molson brings it home
The brand has launched a new campaign, which has people around the world touting the merits of Canadians.
Budweiser lights up the Super Bowl
The brand launched a new campaign last night, selling Wi-Fi-enabled hockey goal lights to Canadians.
