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Canadian Tire buys big: Media Monitors
The retailer bought the most airtime in Toronto, with Brault & Martineau taking the title in Montreal for the week of Jan. 14 to 20.
Becel spreads the love
The Unilever brand is targeting moms with a TV and digital campaign that urges them to take care of themselves.
Target announces brand partners for Canadian launch
The retail giant announced a collaboration with Roots, as well as plans to bring its lines from Nate Berkus, Sonia Kashuk and Giada De Laurentiis to Canada.
TC Media names digital marketing VP
Mathieu Peloquin has been promoted to the role, adding to his duties as VP of marketing.
Postmedia, Kijiji merge online auto classifieds
The publisher and the local classifieds site will offer car dealers an opportunity to showcase vehicles on their lots through a new banner ad unit.
Olive Media launches hybrid tablet product
OMD Canada and the New York Times have signed on to use the new unit, which makes advertising responsive for tablet viewing.
Consumers ‘liking’ brands online: study
The latest Ipsos Open Thinking Exchange study shows that 45% of consumers regularly check brands’ social networking pages.
Spotted! Subaru dominates elements at Montreal Auto Show
The Quebec Subaru Dealers’ Association is promoting the brand with a parking lot installation and elevator takeovers.
Evolve Media expands game and tech reach
The digital media company has signed a deal to represent ads for Vox Media, which includes gaming website Polygon and tech hub The Verge.
PVR usage grows Cracked debut episode audience
The CBC cop drama adds to the industry debate that has broadcasters urging a look beyond overnight ratings to the audience impact of PVRs, online streaming and VOD usage.
Marketing budgets back on the rise
Employment in marketing is also rising in the Americas, according to Warc’s Global Marketing Index.
MasterCard’s Lilian Tomovich appointed SVP, U.S. consumer marketing
The credit card co’s former head of marketing in Canada will take over consumer-facing communication, including all advertising in the United States.
Sun TV asks CRTC for mandatory carriage
The Quebecor-owned network is citing financially unstable conditions and declining distribution as reasons for its request to be carried on all analog and digital basic service, for a proposed monthly 18-cent fee.
Canadian Tire partners with Olympic Team
The eight-year deal, which includes Canadian Tire, Sport Chek and Sports Experts will see the company join on as a premier national partner.
Newad OnLine expands team
The company has announced the addition of Daniel Morin in the new role of product manager.
