Play Money Media, Octopus Media ink partnership
Octopus Media will represent PMM’s ad network, which includes social gaming on Facebook and other sites.
CSI climbs to top ratings: BBM
The one-hour crime drama nabbed 2.27 million viewers, while CTV Evening News was the top-rated weekly show for Jan. 21 to 27.
Hunger Games ad unit nabs AOL Devil award
The digital campaign by the Alliance Films team was presented the first-ever award on Jan. 28 at the CASSIES.
Spotted! David Cornfield Melanoma Fund erases skin cancer
The organization coloured the slopes at the Blue Mountain ski resort with black polka dots, which disappeared as skiers passed over them.
Google ranked most influential brand in Canada: Study
The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.
McDonald’s brings ‘Your Questions’ to the Super Bowl
The fast food co. will debut the TV spot “One at a time,” in the first quarter of the big game.
Blog: The Vine effect
SMG’s Robin Hassan shares her thoughts on the impact that Twitter’s new social media offering will have on brands.
Starbucks promotes its Blonde Roast
The company is doing a rare OOH campaign promoting the lighter blend, along with a contest asking Canadians to rename it.
CBC buys big: Media Monitors
The pubcaster bought the most radio time in Toronto, with Brault & Martineau taking the top spot in Montreal for the week of Jan. 21 to 27.
Big brands tease Super Bowl spots
Budweiser has hockey, Lay’s is featuring Martin Short and McDonald’s Canada is bringing its question and answer campaign to TV in teasers around their Canadian game day spots.
Shaw partners with CIBC on Income Property
The two-year long deal includes show integrations and endorsements with its host, Scott McGillivray.
CMT goes big for its Friday lineup
The Corus Entertainment channel has launched a larger than usual campaign to promote Bayou Billionaires and My Big Redneck Vacation.
Shaw Media’s Williams on the network’s fall season
The top network programmer says Global’s fall season momentum will carry through 2013, due to the network’s stable of existing primetime hits and its US supply deals.
Toronto Star unveils new website
The updated Star Media Group site features the new myStar reader customization tool.
On the MiC: Microsoft’s Rick Chavez talks digital
MiC caught up with Microsoft’s general manager of marketing solutions prior to his FFWD Ad Week talk to discuss how the digital space has changed the advertiser-consumer relationship.
