The DOOH company will be responsible for Captivate’s 500 screens in office buildings and luxury residences.
In early prep for ski season, the place-based media company teams up with Skiron to add OOH activations at over 35 ski resorts across Canada.
A new audience planning tool combines geolocation and online browsing data to better reach people in buildings and elevators.
The DOOH specialist has partnered with Hivestack to make its inventory available to more buyers.
The deal will see Captivate’s new multipurpose screens installed throughout CF’s building network.
Besides increasing its screen count, the DOOH company has added bilingual functionality to reach a greater number of residents.
SVP of advertising and Canadian GM, Barb Huggett, talks about the company’s plans for its milestone year.
The location-based advertising network will also bring its lobby monitors to the Canadian market.
The OOH agency is also looking at simplifying its Canadian sales by creating a new leadership position overseeing sales and real estate.
Jenny Therriault has joined the agency in the new role.
In case you missed it: the Globe and Mail has added two to its Globe Alliance sales team, and the CFL is introducing a new web series.