Articles Tagged ‘Bell’
Bell customers now have access to Global Go
People who use Bell Fibe and Satellite TV services are now able to use Shaw Media’s web video player.
BeIN Sports Canada launches
The international sports network that airs La Liga, Serie A and Ligue 1 soccer is now available to Bell, Rogers and MTS customers.
Walmart’s fly(er) pyjama party
The retailer, with help from Mindshare and JWT, has outfitted 100 pyjamas with its latest flyers for distribution on The Social
Bell Media rolls out CTV GO
The free mobile and desktop app will allow for live and on-demand viewing and offer advertisers a new suite of large display and clickable pre-roll ad formats.
Bell’s Astral acquisition helps boost revenue
Bell Media reports higher advertising and subscriber-fee revenues in the third quarter, leading to a 21.6% jump in overall revenues for its TV segment.
Bell to track customers’ mobile habits
The telco will begin tracking and collecting web surfing and app usage to deliver more relevant ads, starting Nov. 16.
Bell teams up with the NBA
Loring Phinney, the communications company’s VP of corporate marketing, says the deal will include bringing an NBA game to Montreal’s Bell Centre this season.
CBC/Radio-Canada reveals first Olympic partners
Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.
Canadian Soccer Association teams up with Garnier
Garnier and Ombrelle become primary partners of Canada’s national soccer teams and will have sampling programs at the CSA’s Active Start Soccer Fests.
TMN GO launches multi-platform campaign
The kick-off campaign for the digital service is aimed at retaining existing customers.
Strategy and Playback launch BCON Expo
The branded content conference kicks off March 28, bringing together Canadian brands and media.
Rogers presents at Bell/Astral CRTC hearing
The company’s executives said they oppose the deal, unless the regulator orders Bell to divest itself of Astral’s English-language TV holdings.
In a TIFF: Bell hits the streets
The media co takes its TIFF sponsorship up a notch with live cinema-inspired street art, interactive film modules and wider broadcast coverage on all of its platforms.
Bell’s multi-screen Olympic campaign
The company is highlighting multiple viewing options and its on-demand offerings in a campaign that includes a big push on social media.
Olympic Consortium launches two new series
Olympic Alerts and Road to London will be sponsored by Bell, McDonald’s Canada and Procter & Gamble.
