Articles Tagged ‘Bell’
Going bigger with activations: TIFF’s repeat sponsors
L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.
Shomi’s cord-cutting dilemma
Rogers and Shaw have created something that will impact their broader telecom business, and financial analysts say that might not be a bad thing.
Who’s up when: Let’s Talk TV
What to expect from the big Canadian broadcasters and digital players this September, as well as when they’re presenting to the CRTC.
Bell customers now have access to Global Go
People who use Bell Fibe and Satellite TV services are now able to use Shaw Media’s web video player.
BeIN Sports Canada launches
The international sports network that airs La Liga, Serie A and Ligue 1 soccer is now available to Bell, Rogers and MTS customers.
Walmart’s fly(er) pyjama party
The retailer, with help from Mindshare and JWT, has outfitted 100 pyjamas with its latest flyers for distribution on The Social
Bell Media rolls out CTV GO
The free mobile and desktop app will allow for live and on-demand viewing and offer advertisers a new suite of large display and clickable pre-roll ad formats.
Bell’s Astral acquisition helps boost revenue
Bell Media reports higher advertising and subscriber-fee revenues in the third quarter, leading to a 21.6% jump in overall revenues for its TV segment.
Bell to track customers’ mobile habits
The telco will begin tracking and collecting web surfing and app usage to deliver more relevant ads, starting Nov. 16.
Bell teams up with the NBA
Loring Phinney, the communications company’s VP of corporate marketing, says the deal will include bringing an NBA game to Montreal’s Bell Centre this season.
CBC/Radio-Canada reveals first Olympic partners
Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.
Canadian Soccer Association teams up with Garnier
Garnier and Ombrelle become primary partners of Canada’s national soccer teams and will have sampling programs at the CSA’s Active Start Soccer Fests.
TMN GO launches multi-platform campaign
The kick-off campaign for the digital service is aimed at retaining existing customers.
Strategy and Playback launch BCON Expo
The branded content conference kicks off March 28, bringing together Canadian brands and media.
Rogers presents at Bell/Astral CRTC hearing
The company’s executives said they oppose the deal, unless the regulator orders Bell to divest itself of Astral’s English-language TV holdings.
