Articles Tagged ‘Bruce Neve’
Reaction to launch of industry’s “worst kept secret”
The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.
One Last Thing: Media execs on CBC’s changing strategy
Starcom MediaVest CEO Bruce Neve and OMD director of emerging media Sean Dixon weigh-in on this week’s announcements from the pubcaster.
What media execs want to see from the CBC
With the losses of HNIC, Strombo and more, we asked media execs what the pubcaster can offer its Canadian advertising clients.
New partnership brings Wi-Fi to TTC stations
Performance Content, Starcom MediaVest Group and AOL Canada have launched an ad-supported network called TConnect, which is bringing Wi-Fi to stations with launch sponsor Mondelez Canada.
The potential impact of cable package unbundling
ZenithOptimedia’s Sunni Boot and Starcom MediaVest’s Bruce Neve weigh in on what the possible shift to a pick-and-pay subscription model as outlined in yesterday’s Speech from the Throne would mean in the market.
Industry reacts to BCE/Astral deal
Sunni Boot, Bruce Neve, Shelley Smit and Michael Neale weigh in on the implications of the $3.4 billion deal getting the green light from the CRTC.
Video: Art from the Unexpected
We spoke with Bruce Neve of Starcom MediaVest Group, Hunter Tura of Bruce Mau Design, Aldo Cundari of Cundari and Jill Nykoliation of Juniper Park about the work that raised $20,000 for Sketch.
Starcom MediaVest Group forms partnership with BCP
Carol Ann Kairns will expand her role with BCP to also include the title of executive VP of Starcom MediaVest Quebec as a result of the new deal.
TC Media and Ad Lounge partner for something unexpected
Check out pieces from TC Media’s Caroline Andrews and SMG’s Bruce Neve, which are part of a group of art to be be auctioned off to raise money for the charity Sketch later this month.
Jeff Thibodeau joins SMG Canada
The former MediaCom SVP of digital will move to Starcom MediaVest Group under the same title later this month.
Media reaction to CRTC’s decision on BCE/Astral
Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.
NHL lockout: What’s a media buyer to do?
MiC speaks to PHD’s Rob Young and Starcom’s Bruce Neve about their concerns of a continued shut-out and the options if players don’t make it to the rink.
Playback Summit: The secret to successful branded entertainment
Capital C’s Tony Chapman, SMG’s Bruce Neve and Bell Media Digital’s Jon Taylor on navigating the branded landscape and putting the consumer front and centre.
2012 forecast: Bruce Neve, CEO Starcom MediaVest Group
Challenges, predictions and plans for the year to come from the SMG topper.
TV advertising wins hands down: TVB study
Laura Gaggi, Bruce Neve and Jake Norman weigh in on study results from the Television Bureau of Canada.
