Articles Tagged ‘Bryan Segal’
The rise of podcasts in Canada’s media mix
With new tech coming online and advertiser-friendly announcements from Acast and Spotify last week, things are looking good for the channel’s viability.
Comscore adds Social Incremental Audience to its digital measurement
This addition enables agencies to achieve channel optimization and publishers to better position the complete reach of their properties.
Comscore launches tool for measuring de-duplicated digital reach
The company is testing a tool that captures performance across multiple channels in a single number.
Corus partners with Comscore to measure branded content
The media company is working with the firm to better measure the ROI of its brand integration and sponsorship content.
Ecommerce, auto sites and social seeing new surges
Some categories that previously saw “huge declines” are beginning to rebound, according to ComScore.
How Canadians are spending their isolation time online
Visits to news sites have increased across the board, with sessions lasting longer.
Comscore adds new segmentation for Canada
SVP Bryan Segal says as digital advertising matures, it’s time for segmentation to do the same.
Comscore, Vividata zero in on audience insights
The Plan Metrix Multi-Platform combines Comscore’s digital audience insights with Vividata’s consumer survey data.
Bryan Segal to take top post at ComScore
Brent Bernie will step down from his GM post as of Jan. 1.
Cross-screen video advertising on the rise: report
The newest Canadian Videology report shows mobile video advertising use grew by 50% in the first quarter of 2017.
Bryan Segal to helm Videology
Filling the spot left vacant by Ryan Ladisa, Segal will leverage his background in data and audience measurement to the software co’s advantage.
The top beer brands on Facebook and Twitter
Who’s got the best engagement, impact and responsiveness on the platforms, according to a new report from Engagement Labs.
Engagement Labs buys offline market research co
The social media tech co’s purchase of Keller Fay has expanded its access to U.S. and U.K. markets.
Virginia Pino joins Engagement Labs
Pino joins the social media metrics company as VP analytics and insights, under new CEO Bryan Segal.
Bryan Segal named CEO at Engagement Labs
The former comScore VP is heading up the social media metrics and content amplification shop.
