Articles Tagged ‘Canadian Media’
Why direct mail breaks through the noise
A new study says the ritual and physicality of direct mail could make it more impactful than digital marketing.
ICYMI: Ad agency moves, Ipsos adds CMO
In case you missed it: Sid Lee acquired, Y&R folded into Taxi and Twitter adds to mobile tools.
ICYMI: Facebook draws on Snapchat
In case you missed it: Facebook adds features to build its teen audience; new hires at Mode Media and m/SIX.
The fight for specialty channel survival
Industry members weigh-in on the potential casualties of next year’s specialty TV shift.
MacLaren wins Tourism Partnership of Niagara
The agency will handle all creative and media as the organization looks to promote its offerings beyond the Falls.
Blog: An erratic time for TV
PHD’s Rob Young sums up what’s causing trouble in the TV landscape.
ICYMI: Canada rakes in the Lions, Bell’s big investment
In case you missed it: Canada has had a record week in Cannes so far, and Bell and Rogers made big investments in internet and mobile this week.
Always wins Media Gold
#LikeAGirl also earns a Bronze, while Canada’s Young Lions Media team takes home a Silver.
Canada has three chances at Media Lions
Nominations have been announced for Media, Outdoor and PR, while Canada is shut out of Creative Effectiveness.
Spotted! McDonald’s starts a McFlurry frenzy
The QSR kicked off celebrations for the dessert by hosting a celebration in the New Brunswick city where it was born.
Spotted! The ROM’s explosive launch
The museum turned its building into a virtual volcano to promote the start of its new Pompeii exhibit.
ICYMI: Executive moves, TV strategies
New hires at Cossette and Juice Mobile, a week’s worth of new TV content presentations and TSN’s soccer play.
Spotted! Cineplex goes for a virtual fright-fest
The media co has rolled out an Oculus Rift experience to promote Insidious 3.
Ubisoft and SickKids win big at the AToMiC Awards
The brands and their agencies, Publicis and JWT, took home top honours at last night’s award show.
Verizon to acquire AOL for $4.4 billion
Analysts say the bid will turn the telco giant into a vertically integrated company with a massive platform to increase its content distribution.
