Articles Tagged ‘Canadian Tire’
Canadian Tire celebrates overseas
The company surprised three expat families with care packages from the store so they could celebrate Canada Day.
Adidas Canada joins the Olympic team
The sports apparel brand will design a special product line for the Olympic athletes, which will also be available to consumers at Sport Chek.
Canadian Tire consolidates media with Omnicom Media Group
Touche! will lead the new business and open a new Toronto office alongside the win.
Canadian Soccer Association teams up with Garnier
Garnier and Ombrelle become primary partners of Canada’s national soccer teams and will have sampling programs at the CSA’s Active Start Soccer Fests.
Canadian Tire kicks off shift to digital
The retailer has launched “Canadian Way,” a digital version of its catalogue that is built on consumer-shared content.
Canadian Tire buys big: Media Monitors
The retailer bought the most airtime in Toronto for the week of April 15 to 21.
AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
Canadian Tire buys big: Media Monitors
The retailer bought the most airtime in Toronto, with Brault & Martineau taking the title in Montreal for the week of Jan. 14 to 20.
Skate Canada takes to the ice with new partners
The sports association has teamed with Canadian Tire, which will become the title sponsor of the national figure skating championships, as well as Mark’s and L’Equipeur.
LCBO buys big: Media Monitors
The Crown corp. bought the most radio in Toronto, with Bell Bundle topping the list in Montreal, for the week of Dec. 3 to 9.
Canadian Tire expands its holiday focus
The company is promoting its gift offerings on TV and targeting women with a stylized 12-page insert in magazines this month.
Honda Dealer Association takes top spot: Media Monitors
The auto association made Toronto’s largest radio purchase, while Canadian Tire was tops in Montreal for the week of Oct. 22 to 28.
Canadian Tire travels to the top: Media Monitors, June 4 to 10, 2012
The retailer landed in the #1 spot in Toronto, with the Gouvernement du Quebec having made the largest radio purchase in Montreal.
Women are an untapped demo in hockey: study
The report shows that a high percentage of viewers are female and prefer to watch on the CBC as opposed to a larger male audience watching on TSN.
Porter Airlines soars to the top: Media Monitors, April 30 to May 6, 2012
The airline made a move to the #1 spot on the chart in Toronto and Montreal.
