Articles Tagged ‘CBC’
CBC nabs new senior creative director from Shaw
Munro Cullen has joined the pubcaster, working on its communications, marketing and brand team.
Who’s up when: Let’s Talk TV
What to expect from the big Canadian broadcasters and digital players this September, as well as when they’re presenting to the CRTC.
CBC and the new kid viewers
Kim Wilson, creative head of children’s and youth programming at Kids’ CBC on how her team is keeping up with the changes in how children consume media.
World Cup by the numbers: who was watching, and how
The CBC reports that an average of 4.9 million tuned into the final game on Sunday, making it the most watched match in Canadian World Cup history.
Seven World Cup takeaways: blog
The top marketer and media lessons Jake Norman, president and CSO of Mindshare learned while consuming this year’s World Cup.
Wednesday’s World Cup semifinal’s ratings win
The game between the Netherlands and Argentina was the most-watched for the tournament so far.
The fight for Fall TV
The battle plans from each of the major networks, as we head into the new fall season.
CBC’s World Cup ratings climb on all platforms
Ratings for the broadcaster’s soccer coverage continues to improve from 2010 as downloads for the dedicated app surpass one million.
Canadian Women’s Foundation shines light on human trafficking
The organization is aiming to get people involved in the issue with its new cross-platform and interactive campaign.
CBC’s Hubert Lacroix: ‘I have no intention of resigning’
That defiance came as CBC toppers put details on its mobile-first programming strategy outlined earlier in the day at a heated employee town hall meeting.
CBC signals radical shift to internet, mobile to cut costs
The pubcaster’s latest five-year plan outlines a move away from conventional TV with fewer supper-hour newcasts and reduced in-house production.
Rogers reveals schedule for 2014-15 NHL season
Nine networks will broadcast 350 hockey games, including more than 200 airing nationally.
England vs. Italy is CBC’s highest rated World Cup stage match ever
Almost 3 million people tuned in to Saturday’s match, with audiences for all games tracking 60% higher than in 2010.
FIFA World Cup brings in more than one million viewers on CBC
The average broadcast of the opening match on the CBC was also watched by over 400,000 viewers online.
Spotted! CBC’s soccer experience at the Eaton Centre
The broadcaster is bringing giant video walls and soccer-themed activities to the Toronto mall so fans can watch the FIFA World Cup together.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Havas Media Canada makes three senior leadership appointments
- Upfronts 2025: Fox announces significant investment in sports
