Articles Tagged ‘CFL’
Grey Cup reach up 3% on broadcast, 35% on digital
The game’s audience saw growth in the key male 18 to 34 demographic, along with six-figure traffic on Twitter and Snapchat.
Nissan aims to align with truck lovers for Grey Cup
The car co is focusing its 2016 activities around promoting its new Titan truck.
CFL turns to Twitter to reach Grey Cup super fans
The partnership, officially established in 2013, is focused on extending the Grey Cup party to the online space and rewarding fans for their loyalty.
The Grey Cup gets creative with OOH
Promotion for this year’s CFL championship have kicked into high gear, with an emphasis on attracting general sports fans by tying into Toronto landmarks on social media.
Esurance grows brand visibility with Stampeders partnership
The U.S. auto insurance co is launching its established sports-focused branding strategy in Canada with this tie-up.
ICYMI: Twitter adds to sales team, Google says cool it with the mobile pop-ups
In case you missed it: Jaclyn Levesque has joined Twitter Canada, Google is set to penalize mobile pages with pop-ups and TSN mics-up its players this Sunday.
The CFL targets casual fans
Marketing lead Christina Litz has been promoted as she continues her digital push ahead of the 2016 season.
CFL’s Grey Cup takes the week: Numeris
The CFL’s Grey Cup had the most average viewers for the week of Nov. 23 to 29.
CFL streams the post-season
The football league is streaming its playoff games globally on YouTube, a first for a North American professional sports league.
ICYMI: YouTube’s subscription service, Polar’s new exec
In case you missed it: YouTube is launching an ad-free subscription service, Polar has hired a former Google exec and Dive Networks signs with the CFL.
Toronto to host 2016 Grey Cup
The Canadian Football League is bringing its big event back to the city, with Shaw as the presenting sponsor.
ICYMI: Disney is live, Twitter Ads expand
In case you missed it: Corus Entertainment has launched the Disney Channel in Canada and Twitter Ads are available in additional languages and countries.
ICYMI: Globe adds to sales team, CFL’s web series
In case you missed it: the Globe and Mail has added two to its Globe Alliance sales team, and the CFL is introducing a new web series.
TSN looks to bolster Thursdays with CFL
TSN is tweaking its approach to football promotion, targeting millennials and focusing on the lifestyle aspect of the sport.
Bell extends CFL contract to 2021
TSN and RDS renew exclusive broadcast rights for CFL, while Bell launches a new all-sports radio station in Hamilton.
