Articles Tagged ‘CFL’

Copied from Playback - CFL on TSN

Mark’s crashes the Grey Cup

The retailer is expanding its CFL sponsorship activations with a new focus on digital and social that will see it document the journey of six friends going to the big game.


CFL on TSN grows its audience: BBM

The 2013 season became the second most-watched in league history, averaging 703,000 viewers per game and improving on last year’s performance.

CFL Montreal Alouettes

Mark’s partners with CFL for playoffs

The brand is the official casual wear retailer of the 101st Grey Cup and will have in-stadium and on-field branding throughout the playoffs.

desjardins argonauts

Desjardins teams up with the Toronto Argonauts

The sponsorship is part of a larger strategy for the financial institution to build up its presence in the GTA, following a few years of focusing on smaller communities.

CFL Montreal Alouettes

Lowe’s partners with CFL for playoffs

The brand becomes the official home improvement retailer of the league and will launch a pair of a contests, which offer prizes like a VIP trip to the Grey Cup.

Gallant Law

Scotiabank renews partnership with Ti-Cats

The bank’s director of sponsorships and partnerships talks about the deal, which will see the bank become a founding partner of Tim Hortons Field.

Tim Hortons Field

Tim Hortons tackles new partnership with Hamilton Tiger-Cats

The deal will see the team’s new stadium named Tim Hortons Field and allow the QSR chain to serve its products at concession stands.

CFL Montreal Alouettes

TSN announces CFL sponsor lineup

Purolator will add an online activation to its Tackle Hunger program, while Wendy’s will remain the sponsor of CFL Friday Night Football.

CFL Montreal Alouettes

GMC inks sponsorship deal with Montreal Alouettes

The two-year partnership will see the automotive brand activate on TV and in-stadium.

chad owens

TSN showcases the CFL’s big stars

The Bell-owned property is promoting football’s return with the “You Need to see these Guys Play” campaign, featuring TV spots and OOH buys.

Copied from Playback - CFL on TSN

Bell Media renews TV deal with CFL

The new five-year multi-platform deal includes exclusive rights to all pre-season and regular season games, playoffs and the Grey Cup.


Grey Cup crowned ratings champ: BBM

The CFL’s final game scored a touchdown with Canadians, netting 5.46 million viewers, while American Thanksgiving caused a ratings dip for The Big Bang Theory.


The Grey Cup touches down in Toronto

Details on activations for the big 100th anniversary game this weekend from the CFL’s Sara Moore and Bell Media’s coverage on TSN.


SiriusXM makes music for the Grey Cup

The satellite radio station has launched a contest that invites sports and music fans to vote for their favourite featured band to play during the CFL event.


Molson Export vocalizes its support for sport on the radio

The beer brand is activating its sponsorship of football team Montreal Alouettes with a campaign that targets both French and English speakers in Quebec.