Articles Tagged ‘Chris Williams’
WFA releases ad-fraud guidelines
The industry body’s report recommends a collective approach, proposing the retraction of agency fees and commissions where non-human traffic is involved.
ICYMI: Carte Blanche competition announced, Chris Williams’ new gig
In case you missed it: Astral OOH announces creative competition, CBC adds more winter sports and Bell Media will broadcast iHeartRadio’s music awards in 2016.
Blog: The dummy’s guide to fraud detection techniques
Chris Williams and Ehsan Mokhtari explain the pros and cons of in-line and in-parallel processes for dealing with bots and spiders.
Building a magic fraud-free kingdom
Some argue that containing fraud isn’t so hard if the industry seals access points in its supply chain.
Blog: Introducing the technology agent
Chris Williams suggests a third-party technology agent could help advertisers set and assess quality objectives for digital media plans.
Viewability wars as digital transitions
As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.
Juice Mobile makes push on 100% viewability for mobile
The move toward greater viewability follows a recent Google study indicating 83% of ads are seen on mobile, over 54% on desktop.
New president announced at IAB Canada
Sonia Carreno has been tapped to lead the association.
Op/Ed: Ad tech, whose side are you on?
Past IAB Canada president Chris Williams asks whether Canadian companies will step up and define their digital future, or defer to U.S. decisions.
IAB searching for new president
Chris Williams will leave the role at the end of the year.
Simple actions to fix online traffic fraud: IAB Canada
The organization has proposed a new standard to address the issue and protect the industry against the problem.
The future of panel-based data: blog
Chris Williams, president of IAB Canada on the takeaway messages from the I-COM Global Summit in Spain.
What marketers need from measurement: blog
From the Media Ratings Council lifting its advisory on viewable impressions to sessions on tackling international metrics issues, Chris Williams of IAB Canada takes in the I-COM Global Summit in Spain.
Develop creative on HTML5: IAB Canada
Citing data showing 20% of web page views coming from mobile devices, the bureau “insists” agencies move away from Flash to develop mobile-compatible advertising.
Associations reflect on 2013: IAB Canada
President Chris Williams and Joe Strolz, chairman of the board, on three things they realized this past year, and emerging trends going into 2014.
