Articles Tagged ‘Cossette’
McDonald’s dives into espresso-based drinks
The burger and fries franchise launches its biggest campaign yet to introduce the new products to Canada.
MediaCom wins Media Agency of the Year
Cossette’s Terry Horton and Media Experts’ Mark Sherman are also honoured with Media Director of the Year titles at strategy‘s annual awards show.
Future Shop has what you ‘Most-Must’ want
The company goes heavy into digital with its 2011 holiday campaign.
Social TV: the industry weighs in
Media execs Nick Barbuto of Cossette and Katie Atkinson of Aegis talk to MiC about the merger of social media and TV viewing.
MOCCA puts the pink on people
The Museum of Contemporary Canadian Art targets the masses with a campaign that adds some colour to the everyday.
Next Big Thing: Phoning it in
R.I.P. QR codes. The next evolution in mobile marketing and commerce is almost here.
Shifting focus for back to school
Brands including Best Buy, Walmart and Staples Canada are targeting kids as they head back to the books this fall.
McDonald’s ups its cool factor in Alberta
The QSR treated residents of Sylvan Lake to an icy installation that distributes loonies to promote its Dollar Drink Days.
Future Shop is “everywhere”
The company targets a new audience with its most multi-platform back-to-school campaign ever.
Skittles wins Film Gold at Cannes
BBDO’s Gold win, as well as Bronze Lions for Taxi, BBDO and John St., help Canada top its 2010 haul.
Canada wins four Golds, a Silver and a Bronze at Cannes
Strong work in Design and Cyber from Cossette, Sid Lee Architecture and BBDO garners Canada some Gold hardware.
Canada has 15 more shots at Lions glory
John St.’s “Pink Ponies” and Sid Lee’s Bota Bota floating spa are among the shortlists in the Cyber and Design categories at Cannes.
