Articles Tagged ‘COVID-19’
Who’s pulled (and pushed) radio spend during COVID?
Edmonton has had perhaps the easiest go, but times are tight everywhere.
How TheScore pivoted in a world without live sports
From TikToks to jersey rankings and draft trackers, the sports media company is pulling out all the stops – and snagging sponsorships.
Postmedia announces further layoffs
Approximately 40 unionized positions from Unifor and CWA Canada have been cut.
Fall TV ’20: CBC showcases returning series, promotes flexibility for buyers
Despite production delays and some uncertainty, execs say the schedule is “fairly firm” and but it can adapt to a ‘just in time’ buying model.
Which categories pulled the most TV spend?
Plus, who ramped up during March and April and who’s showing signs of bouncing back?
What does pitching look like amidst the Zoom boom?
From chemistry to data and how to manage talent, the pitch playbook has been completely rewritten.
What Citytv’s summer schedule is like without a brand-new Bachelor
No production? No problem – The Bachelor will look back on past seasons.
OOH traffic sees slight lift as vendors try to be flexible with value
Toronto’s traffic remains very low, but there are signs of lifts to come in markets like Vancouver and Calgary.
How Egg Farmers of Ontario adjusted its media strategy in lockdown
Sponsorship is normally a big part of the Egg Farmers’ strategy, but it’s still activating where possible.
Kruger uses “Rolling it Forward” message to expand on NHL partnership
The CPG giant didn’t initially have a paid media campaign for its NHL sponsorship this year, but now it’s seized the opportunity.
Canadians may become more tech-minded even after lockdown
The group behind CES finds that, as Canadians get more used to video chats and SVOD content, their new habits might not be temporary.
How COVID layoffs could exacerbate agencies’ talent crunch
Agency leaders discuss how these layoffs feel different than previous ones, and what kind of models they see for the future.
With ad demand dwindling, could freemium be the future?
Spotify was largely unscathed in Q2 thanks to a stream of income outside of advertising. Experts discuss how the model could work in other contexts.
Home and hardware retailers’ radio buys increase by 650%
Meanwhile, federal and provincial governments boosted their buys once again.
Is traffic near billboards increasing again?
There’s a potential rebound in traffic for large format, but data is still well below benchmarks.
