Articles Tagged ‘Crave’
Upfronts 2023: Bell launches addressable TV, ad-supported Crave tier
The company also unveiled a suite of improved data capabilities, built on first-party sources.
ICYMI: Canada’s Drag Race to return for third season
Plus, Twitter roles subscription tier out to more and Corus backs a U.S. streaming service.
Bell Media revenue dips 5% to $713M; Crave subs up to 2.9M
The streaming service had its best quarter since the final season of Game of Thrones was on air, adding 139,000 new subscribers in Q1.
Four sponsors sashay into Drag Race Canada
The Crave original will include sponsored prizes and extended online series.
Dove takes Pride in scripted content series on Crave
The original series will be accompanied by digital content on Bell Media’s properties, OOH assets and more.
Streamers are benefitting from lockdown, but will it last?
Buyers and analysts discuss whether or not the upward trajectory is sustainable – and how it will affect planning.
ICYMI: Cossette Media scores big internationally and more
Plus, Bell Media and TIFF pair to deliver positivity through film, and Corus confirms what will fill the suddenly empty Big Brother slots.
Crave launches first French brand integration
The bilingual campaign, with Destination Canada, will run on digital and linear channels in a six-part, three-minute episodic series.
Crave taps the French market by going bilingual
More than 250 French-language series, totalling 600 hours of content, will be made available through the streamer.
ICYMI: A Cree-language podcast from CBC, Kinetic joins DPAA
Plus, Global announces new midseason originals and Lainey Lui launches on Crave
Bell adds Crave to its TIFF marketing mix
With the doc Once We Were Brothers premiering, the vertically integrated company is sprinkling the festival with nods to its SVOD.
Linear TV still popular for younger viewers
Although OTT is on the rise with every under-18 age group, traditional television is not dead with children.
Audiences jump for Amazon Prime and Crave
Despite the popularity of OTT, nearly three quarters of subscribers still subscribe to traditional TV.
Crave gets exclusive rights to Homeland
Prestige series have become a key part of the streamer’s audience strategy.
Canadian version of Drag Race coming to Crave
Through a multi-faceted deal, Bell Media and OUTtv have also acquired previous and upcoming episodes of the hit U.S. reality series.
