Articles Tagged ‘Dentsu Aegis Network’
Dentsu Aegis Network acquires S+E Sponsorship Group
The sports and entertainment consultancy will be rebranded as MKTG and integrated into the global network.
Abby Worthington on how out of home can prove its worth
With data-heavy mediums like digital and social on the rise, the media agency director speaks to MiC on the connection between mobile and outdoor advertising.
From C-suite to consultant: Caroline Gianias on her new move
After more than 30 years on the agency side, the former Dentsu CPO wants to help clients restore what she says is the lost art of media knowledge.
Majority of millennials are going unreached: study
It’s 2016, do you know where the millennials are? New research from Dentsu Aegis shows 58% of the coveted demo is misunderstood and under-targeted.
MediaCom wins Sears Canada
The GroupM agency has taken over the business for the embattled retailer.
ICYMI: Dentsu Aegis shows its pride, Halifax hearts Pokemon Go
In case you missed it: Dentsu Aegis Network Canada has signed with Pride at Work Canada, Gusto TV has been shortlisted for an international TV award and Halifax is turning its downtown into one big Pokestop.
Diageo starts global media agency review
Carat currently handles the account in Canada.
New leadership at DentsuBos
Stephen Kiely (pictured) has been named president and CEO, as Claude Carrier announces his retirement.
Vizeum taps former Proximity exec to lead agency
Dentsu CEO Annette Warring has hired Adrian Capobianco for the umbrella group’s “challenger brand.”
iProspect reveals new Canadian exec team
The performance marketing company has shuffled its top three execs, promoting COO Nicolas Hamel to the role of president.
Dentsu Aegis makes data-focused acquisition
The company has acquired digital data consulting firm Cardinal Path.
Canadian TV viewership remains steady
Adults 18 to 49 dropped slightly, according to fall numbers shared by Dentsu Aegis Network.
Dentsu builds out C-suite
The agency has hired a new chief talent officer and promoted Caroline Gianias.
Dentsu Aegis acquires Grip
The deal is part of the network’s move to increase its digital capabilities, while Grip looks to expand abroad.
Dentsu Aegis Network names new CFO
Philip Filippopoulos is joining the company from BBDO Canada.
