Articles Tagged ‘Diageo’

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Captain Morgan kicks off new Canadian soccer sponsorship

The brand has expanded its MLS partnership to Canada in an effort to tap into buzz around the growing game.


HP signs on to Toronto e-sports league as sponsor

The Toronto franchise of the Overwatch League launched on Oct. 24 with an event sponsored by HP Omen, Redbull and alcohol brands Diageo and Ace Hill.


Diageo starts global media agency review

Carat currently handles the account in Canada.


TheScore gets ‘Furious’ over March Madness

Universal Pictures Canada is one of the brands on board for the sports app’s NCAA tournament coverage, using it as a launch pad for the upcoming Furious 7 film.


Guinness’ mobile ad unit puts a pint in users’ hands

The Diageo Canada brand’s St. Patrick’s Day-themed mobile execution lets consumers complete the perfect pour.


Baileys walks the runway

The Diageo liqueur is marking its rebrand with a specially-made dress designed by Lucian Matis, which will make its debut during World MasterCard Fashion Week.


Crown Royal marks a maple launch

The Diageo brand has launched a new flavoured whisky aimed at a younger demographic.

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Spotted! Foundry Golden Cider refreshes with a taster

The recently launched Diageo-owned brand was seen sampling on the streets of Toronto with broadcast partner 102.1 The Edge.


Psychology in advertising and how Smirnoff got its mojo back: Future Flash

Day one of the ICA event featured talks from Ogilvy vice chairman Rory Sutherland and Diageo VP Michelle Klein.


Spotted! Johnnie Walker takes over the subway

The Diageo whisky is promoting its Double Black brand with an OOH and digital campaign this holiday season.


Spotted! Smirnoff gets tropical

The vodka brand turns Toronto transit shelters into an urban oasis.