Articles Tagged ‘Facebook’
Facebook pairs with Media Rating Council for audit
The social media platform is also adding new video buying options based on full video views and two-second views.
Blog: How marketers are using Facebook Live and why it’s important
Jonathan Davids, founder and CEO of Influicity, with brands that are using the platform well and tips for using it smartly.
ICYMI: Josh Donaldson to make acting debut on History, Facebook dives into journalism
In case you missed it: History is hoping the Jays’ third-baseman is as popular on the small screen as he is on the field, Fido is delivering Viceland for free to its customers and Facebook is laying out more plans to curb fake news.
Facebook discloses error on Instant Articles
Third-party measurement company comScore has found that iPhone traffic on the articles were under-reported for about two months.
ICYMI: Facebook and Instagram get ‘snappy,’ Canada’s smallest TV station closes
In case you missed it: Instagram and Facebook have added new camera options including live streaming and facial filters, CJBN in Kenora will close in January and Bonnie Hillman has been named chair of SMCC.
Facebook reports another round of metrics errors
The errors, discovered internally, centre around like and share counts, live video reactions and campaign reach predictions.
Execs report autoplay ads to be least effective online format: study
A new study from Quartz details the online preferences of the elusive demo.
Facebook in 2016: Canadians love international news
The social network’s year-end data shows that Canadians have posted more about the U.S. election than its own political stories.
New study shows Snapchat leads in social ‘stickiness’
New research from Solutions Research Group has found that the average age of Facebook users is 13 years higher than the average Snapchat user.
What’s hot on Instagram in Canada: Drake, Niagara Falls and #swag
The Facebook-owned platform, which has doubled in size in the last two years, has taken a look at what’s hot this year.
Industry experts call for more third-party verification on Facebook
The media industry weighs in on what Facebook owes its advertisers, and why critics may need to put down the pitchfork.
Kids Help Phone goes 360
The organization’s goal was to tell a story without the use of a script, resulting in its first use of the immersive medium.
Facebook highlights several errors, rolls out metrics fixes
The social networking site has updated several of its measurement tools and announced miscalculations on several metrics for ad clients.
Facebook adjusts multicultural ad targeting following criticism
While the tool, which allows advertisers to market to specific ethnic groups, will remain an option, it’s been updated to curb potential discrimination, says Facebook.
ICYMI: Facebook continues mobile growth, Canadian execs shuffle
In case you missed it: 84% of Facebook’s Q3 ad revenue was mobile and VP marketing changes at FGL Sports and Unilever.
