Articles Tagged ‘Facebook’
Facebook moves beyond the click
The social network is rolling out “conversion lift,” which it says captures the impact its ads have on driving additional business.
The Verdict: Cadbury’s ‘marvellous’ Facebook video campaign
The Mondelez brand used Facebook video to try and change the behaviours of chocolate-hoarding Canadians.
Sport Chek and Target on what makes a good Instagram ad
Instagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.
Facebook expands its Audience Network
The social network’s in-app audience targeting solution is now available to all marketers, with new functionality for mobile sites.
Facebook rolling out updates to video player
Starting this week, people will be able to see how many views a video on Facebook has received, just like on YouTube.
The Verdict: Much Ado About Facebook Targeting
How the Stratford Festival used new media tools to target new patrons and triple its ticket sales.
Pick your Platform: Brock Leeson dispels messaging myths
From sexting and Snapchat to opportunities for brands, Jungle Media’s group media manager with five things to know about working with messaging apps.
No team? No problem. Visa Canada’s targeted approach to the World Cup
Details on how the brand used social media to target fans and overcome challenges around the lack of a Canadian team in the tournament.
Facebook to buy LiveRail
The acquisition of LiveRail signals the social media network wants to expand its video business.
Instagram ads set to roll out in Canada
Users could begin to see sponsored posts from Canadian clients in the third quarter of this year.
How users differ across social networks: MTM
Twitter users are more likely to access social media on a smartphone and over-index on heavy sports and news consumption along with LinkedIn users.
Facebook launches premium video ads, metrics in Canada
The social media co is offering the units to select large clients in the country, following an initial launch period in the US.
Facebook extends campaign reach to third party apps
The social media co introduced Audience Network this week, allowing Facebook advertisers to reach users on participating apps.
Havas Media and Seevibes introduce new social TV measurement
Social Rating Point is a measure of social interactions a TV show generates expressed as a percentage of the audience.
Which messaging apps are best for brands: study
A new white paper from IPG Media Lab outlines why Kik and Tango represent the best opportunities for brands looking to tap into the growing services now.
