Articles Tagged ‘Facebook’
What’s next for WhatsApp if ads aren’t coming soon?
Facebook isn’t ruling out advertising all together, so three agency experts weigh in on what the platform can learn about its value proposition.
Facebook places some limits on targeting for special ad categories
Ad categories are restricted from using age, gender, postal code, multicultural affinity and other descriptions to target intended audiences.
ICYMI: A new CEO for ComScore, a new image for Facebook
Plus, senior journalists in Canada shuffle about as Andrew Coyne leaves Postmedia and Don Martin announces his retirement.
How The Discourse reconciles its work with Facebook’s news accelerator
Founder and CEO Erin Millar explains how she expanded her media company’s reach and how she’s passing on the knowledge she gained.
Facebook solid in Q3 despite public controversies
The social media platform increased revenues 29% year-over-year as public scrutiny grows over the company’s ethical responsibilities.
How many are engaging with web content on Facebook?
Newswhip’s Q3 study shows that “soft” news is still gaining more impressions than politics, and outbound links aren’t getting the lion’s share of impressions.
Users can now opt out of giving Facebook ‘off-Facebook’ data
The social giant is able to track outside data, from shopping to video streaming. Now, users are being handed a little more control.
Older generations driving the most social growth
The boomer generation is behind surges in social media use overall, especially Facebook, according to latest MTM report.
Which age group is driving Facebook growth in Canada?
While growth is slowing for Facebook, it’s gaining ground through an unlikely demographic.
Facebook’s revenues, stocks soar amidst most recent controversy
The social media giant now makes 94% of its ad revenue from mobile.
Engagement on Facebook grows: report
Activity is bouncing back after dropping off over the past two years, according to social media tracking firm News Whip.
Will updates from social players draw influencers away from YouTube?
Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.
Are Instagram’s Explore ads a win for brands?
Will the new ad format saturate users with too much branded content?
How fake news affects Canadian media trust
A new study from Ipsos declares fake news a ‘global epidemic’ as Canadians fix blame on Americans.
Facebook Watch brings Ad Breaks to Canada
Publishers can now monetize through mid-roll video.
