Articles Tagged ‘Frederick Lecoq’
Golf Town teams up with TournamentCaddie
The new partnership is part of the golf retailer’s plan to enhance the golf experience and provide brands with access to a coveted golfing audience.
Golf Town gets experiential to target next gen
Company VP of marketing and e-commerce, Frederick Lecoq, on how the company engaged younger golf fans around its first sponsored athlete.
Golf Town taps next generation of golfers with first athlete sponsorship
The ailing sports retailer is expanding its media strategy to integrate more social video content in the hopes of reviving the spirit of the game with millennials.
ICYMI: Facebook continues mobile growth, Canadian execs shuffle
In case you missed it: 84% of Facebook’s Q3 ad revenue was mobile and VP marketing changes at FGL Sports and Unilever.
Spotted! Sport Chek taps the power of livestreaming
The retailer took to Facebook Live for an Olympic-themed chase through Toronto’s High Park.
Sport Chek slows down
A new “spring training” platform targeted at women takes a different approach to show the path to physical betterment.
Sport Chek’s claim to basketball
With “#WeGotNow,” the retailer is attempting to expand its connection with Canada’s basketball culture.
How Sport Chek is tackling ‘the retailer playoffs’
The retailer is going big on customized digital as it positions itself as a destination for gift-giving, not just sports gear.
Sport Chek and Target on what makes a good Instagram ad
Instagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.
The Verdict: #Whatittakes
Frederick Lecoq, VP of marketing for FGL Sports, on how Sport Chek’s inaugural Olympic campaign has impacted the company’s bottom line so far this year.
Sport Chek signs with Stamkos, launches Olympic campaign
The brand’s VP of marketing Frederick Lecoq on how it is creating year-round content with the hockey star and shifting its focus to a broader audience.
Spotted! Sport Chek heads to camp
MiC sits down with the company’s VP of marketing, Frederick Lecoq, to talk content and hockey at the BioSteel Camp.
Sport Chek teams up with Quiksilver and Roxy
FGL Sports’ Frederick Lecoq talks about the deal, which will see Sport Chek carry the brands’ apparel in stores and bring skateboarder Tony Hawk to Canada.
Sport Chek activates differently
The FGL Sports company flew in two families of athletes, rather than airing traditional TV spots, during the World Alpine Skiing Championship.
Sport Chek takes little leagues to the big ice
The brand recently suprised youth hockey leagues with games in the Air Canada Centre and Scotiabank Saddledome arenas.
