Articles Tagged ‘Google Canada’
Mobile games, eSports rule YouTube in 2015
According to its year-in-review, 20 of the top 100 channels in Canada were gaming-related.
Blue Ant and Google drive new strategy for Ford program
The car co has swapped celebs for real people in its new campaign, adding Google for an added distribution push.
Why Canada is a programmatic sandbox
Google Canada’s Rory Capern on the market’s importance to the global company and why 2016 will be a year of digital winners and losers.
Blog: The tech route to handling ad fraud
Rory Capern, head of partnerships at Google Canada, advocates for tech-based solutions and argues that private exchanges are not a safe haven.
Google Canada hires new head of agency partnerships
Thierry Bazay is the new face of Google Canada on the agency side of the business.
Mondelez makes formal video commitment with Google
The new pact focuses on online video, with Mondelez committing to shift 10% of its spend to the platform by the end of 2014.
Google introduces Think Insights in Canada
Google Canada’s country marketing manager, Sophie Chesters, talks about the platform, which will serve as a hub for the latest trends and consumer research in the digital mediascape.
YouTube Pulse: The best ways for brands to leverage the site
At YouTube’s first Canadian upfront, Google’s Marshall Self said brands like McDonald’s Canada are starting to get it right.
Google Canada on how Canadians view 300 videos a month
Ahead of her WIFT-T International Women in Digital Media keynote, Google’s Sabrina Geremia talks about how to monetize online audiences.
YouTube adds AdWords to video
The Google company has released a new tool for advertisers, and a study on how Canadians use online videos.
Google launches new tablet-specific ad format
The rich-media templates allow advertisers to place photos and logos in the ads, which can then be placed across multiple platforms.
