Articles Tagged ‘Google Canada’

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Stop making rubbish ads and know your numbers: BCON Expo takeaways

From media leads and marketers pleading to keep your TV spot off Facebook to the future of influencer relationships, the top tips from this year’s deep dive into the world of branded content.

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YouTube brand fallout: the Canadian impact

The brands that have confirmed ad spend has been paused in the market and where we go from here.

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Ed Greenspon on how the news industry can be saved

Public Policy Forum’s report, The Shattered Mirror, included giving advertisers more incentive to place ads in Canadian media and removing the CBC from the digital advertising game.

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Canada gets first peek at YouTube’s new sharing feature

A new chat feature, designed to “reduce friction” in sharing videos, will roll out in Canada first due to the country’s high rate of mobile video sharing.

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Black Friday, by the numbers

Men are more likely to shop on the day than women, Black Friday surpassed Boxing day and more statistics about everyone’s newest favourite shopping day.

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YouTube ups ad offerings

Two new ad options and a series from George Stroumboulopoulos were unveiled at last night’s Toronto event.

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YouTube opens Toronto studio

Mark Swierszcz has moved from Bell Media to Google Canada to lead the space.

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Google aims to address needs of modern marketers

The company has released Google Analytics Suite 360, a set of tools designed to help measure today’s multi-screen consumer.

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Are you courting the second screen?

A Google Canada biometric study of audience engagement across multiple devices shows viewers are more engaged on smaller, personal devices.

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Rory Capern takes over at Twitter Canada

The former head of partnerships at Google will take the reins next month.

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Mobile games, eSports rule YouTube in 2015

According to its year-in-review, 20 of the top 100 channels in Canada were gaming-related.

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Blue Ant and Google drive new strategy for Ford program

The car co has swapped celebs for real people in its new campaign, adding Google for an added distribution push.

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Why Canada is a programmatic sandbox

Google Canada’s Rory Capern on the market’s importance to the global company and why 2016 will be a year of digital winners and losers.

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Blog: The tech route to handling ad fraud

Rory Capern, head of partnerships at Google Canada, advocates for tech-based solutions and argues that private exchanges are not a safe haven.

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Google Canada hires new head of agency partnerships

Thierry Bazay is the new face of Google Canada on the agency side of the business.