Articles Tagged ‘Google Canada’
IPG Mediabrands launches AI initiative with Google
Both will develop beta projects for select clients across the agency’s Canadian portfolio.
AI and digital drive holiday shopping this year
New Google research highlights the importance of AI, digital and search.
Google names new head of agency and partners in Canada
Former Twitter exec Andrea MacDonald will lead work with the company’s key partners.
Google Canada earmarks funds to help grow Indigenous businesses
Part of the funds will be designated for search ads to help the Canadian Council for Aboriginal Business promote its programs and reach a broader audience.
Google reveals Canada’s top trending searches in 2021
Questions about COVID vaccines, the federal election and sports lead the list of Canadian news searches.
Google Canada taps Laura Pearce as new head of marketing
Pearce joins Google Canada from Twitter Canada, where she headed the platform’s marketing efforts.
ICYMI: MiQ’s first-ever Upfront
Plus, Google Canada weighs in on Bill C-10 and Twitter Blue launches in Canada.
Google explores first-party replacements for third-party cookies
The company believes an interest-based cohort model could be nearly as effective as cookie-based ads.
ICYMI: Arkells want you to read more local news, Google expands in Canada
Plus, Facebook shuts down mobile Audience Network and TCL pulls the plug on BlackBerry.
The risk, the grey areas and the blame: Brand safety in 2019
IAB Canada’s annual event focused on who’s responsible for preventing (and cleaning up) the mess.
Buyers on board with YouTube monetization changes
Google concedes bigger does not always equal better in changing its quality controls and how it highlights content.
Sabrina Geremia: Working with the impatience of consumers
Google Canada’s country manager says digital consumers want things now — whether it’s info on real estate or the best toothbrush.
Google aligns with sports to market its digital assistant
Marketing head Fabricio Dolan admits sports sponsorship isn’t normally something Google would invest in, but it got personal with the Raptors.
Google questions status quo with Vice
A new content series focuses on successful female entrepreneurs to promote the new Pixel 2 phone.
Sabrina Geremia named Google Canada country manager
She formally takes the role following Sam Sebastian’s exit in July.
