Articles Tagged ‘Greg McLelland’
Corus adds Barb McKergow to leadership team as Greg McLelland departs
The company confirmed the role of EVP and chief revenue officer has been eliminated amid ongoing layoffs.
Numeris appoints interim CEO
Sue Haas is taking on the interim role as Neil McEneaney steps down.
All Corus channels are now available through Eastlink
The Corus-owned channels were originally dropped from the cable provider last June.
Upfronts 2023: Why Corus is pushing the industry to unified TV buying
Chief revenue officer Greg McLelland explains how its has developed its offering with an eye towards breaking buyers from the old way of doing things.
How Corus’ revenue strategy is letting it play to its strengths
The company’s execs detail how evolving ad opportunities are funding content that have been a draw for audiences.
The FAST channel race is on
With all the recent activity around ad-supported streamers, what’s the draw for both audiences and advertisers?
Corus promotes Troy Reeb to EVP of new ‘broadcast networks’ portfolio
The company on Thursday revealed a change to its organizational structure that brings TV, radio and digital platforms under the same umbrella.
Are advertisers ‘falling’ back in love with TV?
All four of Canada’s major English conventional broadcasters have reported sales are up for fall TV, citing a repatriation of digital ad dollars – but is the pendulum swing permanent?
Corus signs with Sharethrough for branded content
The deal is the evolution of in-house testing by the media company.
Upfronts 2016: Corus focuses on scale, data, Joel McHale
The newly merged broadcaster officially unveiled its programming and advertising pitch to buyers and execs on Thursday night at Maple Leaf Gardens in Toronto.
Corus signs linear up for programmatic
The media co has partnered with Visible World to give advertisers the ability to programmatically plan, buy and manage campaigns for its linear channels.
Corus unveils new brand, leadership team
Mario Cecchini and Christine Shipton are leaving the company as part of leadership changes as the deal to acquire Shaw Media closes today.
Shaw Media pulls back the curtain on set-top box data
SVP of sales Greg McLelland took to the FFWD Ad Week stage to share findings from the media co’s testing to date.
Shaw Media partners with Moat
The deal will boost transparency for Shaw Media clients and provide increased viewability data.
