Articles Tagged ‘GroupM’
Mindshare Canada expands with Content+ division
CEO Karen Nayler on how the global division, which is being led by new hire Darcy MacNeil (pictured), is being adapted for the market.
GroupM adds a North American CMO
Jim Meyer has joined the company in the role, tasked with defining the media group’s benefits in the market.
Molson Coors retains MEC
The GroupM agency has kept the account in Canada following a review, while Publicis Media has won the business in the U.S. and U.K.
GroupM’s Rob Norman on programmatic TV obstacles and the live video conundrum
The agency has previewed its annual Interaction report, which indicates that despite media buzz, the jury is still out on live video.
UM wins Tim Hortons
The Mediabrands agency has been awarded the account following a review.
What’s next for 2017: print
Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.
The List: Maxus Canada makes a winning change
How a new structure helped propel the media agency to 18% growth in 2016.
Maxus wins Mitsubishi
The car co’s director of national marketing Peter Renz talks about the brand’s first media agency change in 12 years.
Xaxis names new global lead
Nicolas Bidon has been named president of GroupM’s programmatic arm.
Canada’s digital ad market share outpaces global average: study
The latest research by GroupM sees moderate growth across the ad world, with digital ad spend expected to represent nearly half of Canada’s ad market by 2017.
GroupM integrates data offering with new platform launch
The media investment group has announced the global launch of [m]PLATFORM.
Black Friday, by the numbers
Men are more likely to shop on the day than women, Black Friday surpassed Boxing day and more statistics about everyone’s newest favourite shopping day.
GroupM streamlines North American operations
The holding company has organized its management structure under the pillars of media investment and platform services.
MEC hires Videology MD as global CEO
Tim Castree is joining the GroupM agency in the role, replacing Charles Courtier, who will officially leave the agency’s top post later this year.
Canada takes four Internationalist Awards
PHD Canada and Mindshare picked up trophies at last night’s ceremony in New York.
- Corus Entertainment to shut down five children’s channels
- Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
- Behind the Buy: Sleep Country’s biggest media spend in 30 years
- Industry experts weigh in on TikTok Canada’s halt to cultural funding
- Streaming is mainstream. Has your media mix caught up?
