Articles Tagged ‘GroupM’
What’s next for 2017: print
Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.
The List: Maxus Canada makes a winning change
How a new structure helped propel the media agency to 18% growth in 2016.
Maxus wins Mitsubishi
The car co’s director of national marketing Peter Renz talks about the brand’s first media agency change in 12 years.
Xaxis names new global lead
Nicolas Bidon has been named president of GroupM’s programmatic arm.
Canada’s digital ad market share outpaces global average: study
The latest research by GroupM sees moderate growth across the ad world, with digital ad spend expected to represent nearly half of Canada’s ad market by 2017.
GroupM integrates data offering with new platform launch
The media investment group has announced the global launch of [m]PLATFORM.
Black Friday, by the numbers
Men are more likely to shop on the day than women, Black Friday surpassed Boxing day and more statistics about everyone’s newest favourite shopping day.
GroupM streamlines North American operations
The holding company has organized its management structure under the pillars of media investment and platform services.
MEC hires Videology MD as global CEO
Tim Castree is joining the GroupM agency in the role, replacing Charles Courtier, who will officially leave the agency’s top post later this year.
Canada takes four Internationalist Awards
PHD Canada and Mindshare picked up trophies at last night’s ceremony in New York.
Snapchat gets serious about ads
The app has made its first foray into programmatic advertising, allowing clients to buy, target and track ads through a self-service API.
Inside Taco Bell’s branded sleepover
The fast food joint has teamed with short-term rental service Airbnb for the first time to give consumers a quesadilla-themed stay.
ICYMI: Torstar chief’s plea to MPs, Molson Coors begins agency review
In case you missed it: John Honderich’s speech to Canadian Heritage, Molson Coors’ agency RFP and CF Eaton Centre’s new digital board(s).
BMO and Vice talk money with new vertical
The financial company is targeting millennials with its sponsorship of Vice Money.
Kelly Clark named global CEO at GroupM
The former North American lead takes over effective immediately.
