Articles Tagged ‘GroupM’
Sony consolidates media accounts
The company is giving 90% of its media business to two agency groups following a review.
Maxus hires Lindsey Talbot to lead all-channel trading
The move is part of the agency’s strategy toward a “holistic approach of media buying.”
2015 in review: Major moves that reshaped the media business
Changes at most major broadcasters and a mulititude of agency shifts that left the media industry looking vastly different than it did 12 months ago.
Mid-season window: the state of TV buying
How TV buying strategies are changing as media dollars shift increasingly to digital.
Mindshare wins Nordstrom in Canada
The GroupM agency will handle media planning and buying ahead of the retailer’s 2016 expansion into Toronto.
GroupM acquires The Exchange Lab
Co-founder James Aitken is leaving the company as it merges into WPP.
Matt Sweeney to head Xaxis in North America
The former SVP, client engagement has moved into a CEO position.
GroupM, IPG downgrade ad revenue growth estimates for 2016
Amidst adjusted forecasts, digital continues to grow with global digital revenue expected to surpass TV in 2017.
GroupM commits to tech and data with new leader
Xaxis founder and CEO Brian Lesser is taking over the top role for North America.
Kelly Clark stepping down at GroupM
The North American CEO cites personal reasons for his decision to step down.
Darren Hardeman moves to M2
The Maxus Canada managing director has moved into a senior role at the IPG Mediabrands agency.
Sluggish global economy impacts media forecast
GroupM’s worldwide media and marketing report update sees slow recovery affecting its Dec. 2014 forecast with the impact being felt across global markets.
GroupM Canada adds to exec team
The company has named a new chief trading officer and Quebec president, relocating both new hires from outside Canada.
GroupM pacts with BuzzFeed
The global deal will give the media management company preferential rates and access to creative and data from BuzzFeed.
Mindshare picks up Booking.com
The win means the hotel website will have some Canadian representation after formerly being handled from the U.S.
- Corus Entertainment to shut down five children’s channels
- Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
- Industry experts weigh in on TikTok Canada’s halt to cultural funding
- Touché! wins new grocery client in Quebec and New Brunswick
- Nextdoor rolls out ads for the first time in Canada
