Articles Tagged ‘Laird White’

TARC

The Amazing Race Canada hits a high for sponsors

The new season will also feature the return of Bell Media’s Super Pods.

News

Bell Media talks its super pod strategy

The Launch will serve as a launching ground for single-advertiser commercial breaks ranging from 15 seconds to two minutes.

Lainey

Bell Media takes content-led approach with Fantastic Beasts

Partnerships director Laird White explains why it went so broad with its plan.

Amazing Race

The Amazing Race and Chevrolet go live on Facebook

This is the first time the network has taken viewers behind-the-scenes in anticipation of the show, now in its sixth season.

etalk

L’Oreal gets social with eTalk

While it normally integrates around red carpet season, the beauty brand is using social influencers for a more casual approach.

Disney1

Disney named lead sponsor for The Launch

Laird White of Bell Media says the “global juggernaut” of Disney will help deliver the format to international audiences.

Fantastic Beasts

Bell Media takes a new angle for Fantastic Beasts

The newest film based on J.K. Rowling’s work will be promoted in Canada through new platforms, including Snapchat, iHeartRadio and Much Digital Studios.

Ikea

Bell Media pairs with IKEA for new design series

The Search for Canada’s Next Designer will incorporate IKEA products throughout the series, a first for the Swedish furniture chain.

motiveCamaro

How Chevy became CTV’s first scripted crime integration

Motive‘s main character is driving a 2015 Camaro throughout the rest of the show’s final season.

masterChefCanada

Brands step back into the kitchen

Four sponsors (two new, two returning), are cooking with CTV for the new season of MasterChef Canada.

Kraftfoodtruck

Kraft and Keith’s MasterChef Canada activations

The brands are the key sponsors of the Canadian edition of the show, which launches on CTV this Monday.

Just eat 2

Just Eat delivers a new campaign

Produced by Bell Media, the campaign kicked off with one-night only spots that aired during eTalk and just before The Big Bang Theory.

TheHobbit_screengrabV1 copy

eTalk ventures to Middle Earth

The entertainment talk show has joined forces with Warner Bros. Canada to promote The Hobbit: An Unexpected Journey.