Articles Tagged ‘MediaCom’
MediaCom tops global RECMA report
The agency beat former leader Carat on the Network Diagnostics ranking, which measures agencies based on factors like pitch competitiveness.
Not to be Missed: Defy Media’s expansion
Plus: Stingray’s IPO, Vox Media’s acquisition of ReCode, and other news that might have flown under your radar this week.
MediaCom names new COO
GroupM veteran Toby Jenner has been promoted to the role.
Super Bowl vs. Oscars: how audiences stack up
An infographic breaking down the audiences of the two tentpole events of the year, with data from MediaCom Canada.
MediaCom adds to leadership team
The agency has hired two new SVPs, with Kevin Kivi and Kevin Krossing both joining the Toronto office.
What’s the ROI on the Olympics?
Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.
Canadian campaigns missing the mark online: study
A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.
GroupM shuffles its North American c-suite
Details on Harvey Goldhersz becoming the North American chief data officer at the company, and who is taking over his post at MediaCom.
Kevin Johnson moves to MediaCom
Johnson is joining the c-suite at MediaCom, with Viki Alincy also moving to a new role at the GroupM agency.
When campaigns attack: backup planning 101
Following a couple high-profile cases, execs from Mediacom and M2 Universal look at the potential costs of messages gone awry.
The Mission: Lisa Feeney on reaching ethnic consumers
Mediacom’s director of research and insight on the opportunities and challenges around targeting these groups, and the best platforms to reach them with.
Up all night to get ratings?
Checking in with broadcast and media execs on the current value of overnight ratings and the changes that need to be made to the system.
Mediacom adds global strategy officer
Jon Gittings is joining the agency from his most recent role at OMG.
Facebook extends campaign reach to third party apps
The social media co introduced Audience Network this week, allowing Facebook advertisers to reach users on participating apps.
Where specialty is headed in Canada
Mediacom’s Michael Neale on profits, revenues and viewership on specialty channels, as the CRTC unveils updates to its upcoming pick-and-pay model.
