Articles Tagged ‘MuchMusic’
Upfronts ’21: What Bell has planned for MuchMusic
Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.
(Still) intimate and interactive: MuchMusic at 30
A tribute to MuchMusic’s 30-year tradition of media innovation and reinvention.
Mobovivo brings second-screen apps to Quebec
Mobovivo’s CEO Trevor Doerksen talks to MiC about the company’s partnership with Montreal’s Turbulent Media.
Big Brother Canada dominated Canadian social TV in Q1: report
The domestic version of the reality series (pictured) amassed more than 116 million impressions and 120,000 interactions, according to a study by Seevibes and Evolumedia.
MuchMusic goes digital to promote MMVAs
The Bell-owned property is leveraging YouTube and the popularity of co-host Psy to promote the upcoming awards show.
MuchMusic unveils sponsor lineup for 2013 MMVAs
Joining the awards show this year is Wonka’s Nerds candy brand, which will host a contest allowing consumers to customize their MMVA experience.
MuchMusic launches VJ Search with Garnier Fructis
The brand, which is launching its new Fructis Fruit Sensation product line, will be the presenting sponsor of the competition and activate with a branded tour bus.
MuchMusic reprises Coca-Cola Covers
The competition has grown, with prize partner Sony Music offering the winner an exclusive recording agreement.
No more The L.A. Complex for MuchMusic
Bell Media confirmed Monday it will not be ordering more episodes of the homegrown soap.
MuchMusic expands event footprint
Bell Media’s director of brand partnerships tells MiC about the sponsors for the Big Jingle and the additional events it plans on adding in 2013.
Partners for Mental Health calls BS
The latest campaign from the organization targets 15- to 21-year-olds with online, TV and in-cinema spots.
York University looks to the future
The Toronto university is rolling out a new look across multiple platforms, as well as launching a social media contest with MuchMusic.
MuchMusic’s big holiday bash
The channel will hold its first winter music concert at the Air Canada Centre, and has partnered with Live Nation to provide advertisers with on-site marketing opps.
Fall TV: Net-working
How TV’s big network brands, including Rogers, Shaw and Bell, are connecting with today’s consumers.
MuchMusic gives out social rewards
The channel has posted results from the first month of its MuchCloser program that rewards viewers for visiting its site.
