Articles Tagged ‘Pinterest’
Pinterest introduces new shopping-focused features for advertisers
The new features are meant to make it easier for brands to connect with consumers and for users to make purchases directly from the platform.
Pinterest hires Kristie Painting as country manager for Canada
Wavemaker Canada’s exiting CEO will work with brands and agencies to grow the social platform’s advertising.
BMO turns wrapping paper into ad space
Images of products from women-owned businesses drive to a Pinterest board filled with shoppable items.
Coty first beauty company to use new Pinterest ad option
Covergirl and Sally Hansen brands turned content from influencers into paid ads targeting Canadians on the platform.
Pinterest debuts new tools focused on shopability
The features include a tool that dynamically creates ads based on a retailer’s product catalogue.
Pinterest makes influencer content more shoppable
The ability to more easily establish and disclose brand partnerships opens up more opportunities for advertisers on the platform.
Pinterest bans weight loss ads
The ad policy update expands on existing ones prohibiting body shaming and dangerous weight loss claims.
The difference(s) between Gen Z and millennials on Pinterest
The platform provides some insight for media buyers and advertisers around what millennial and Gen Z shoppers are looking for on social.
Pinterest makes it easier for brands to sell
Improving brand trust and discoverability has Canadian retailers like Knix and Article testing out the new platform features.
Does Pinterest’s push around positive content offer enough to brands?
Pinterest’s new acceptable use guidelines and online safety tools may not be enough to attract more advertising.
Pinterest tailors first business marketing campaign to advertisers
To compete in a competitive global ad market, the social platform is highlighting strength in categories including beauty, auto and finance.
Pinterest grows its investment in Canada
The platform is making hires to strengthen its relationship with local advertisers and establish a shopping-focused engineering hub.
Pinterest introduces new video units and measurement tools
The social platform also unveiled research about its “new generation” of users in Canada.
Pinterest teams up with YSL Canada for new ad format
The social platform is adding video to its shopping catalogues in an effort to create some holiday shopping magic.
