Articles Tagged ‘programmatic’
CBC/Radio Canada’s trifecta – trust, reach and brand safety
CBC’s Contextual Intelligence is a big advancement on targetability and brand safety
Sponsored
Quantcast’s guide to life after third-party cookies
Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world.
Sponsored
Programmatic 2020: Diving deep into (real) data
How the industry is advancing first-party data, contextual targeting and direct solutions
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Programmatic Forum: MiQ bridges the gap between TV and digital
How Advanced TV informs better programmatic outcomes
Sponsored
Programmatic Forum: CBC/Radio Canada’s trifecta – trust, reach and brand safety
CBC’s Contextual Intelligence is a big advancement on targetability and brand safety
Sponsored
Programmatic forum: Quantcast’s guide to life after third-party cookies
Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world.
Sponsored
Index Exchange, Bell, Omnicom partner programmatically
The new partnership will make instream video available, keeping in tune with heavy video ad-spend trends.
DAX connects brands with the world’s best audio content
As online audio opps abound, the digital audio exchange simplifies and maximizes ad investment.
MiQ Canada goes all in on mobile marketing intelligence
Combining big data and AI with human intelligence, MiQ helps marketers solve the ever-present issue of what to do with all their available data.
Contobox partners with brands to drive engagement and deliver insights
Helping brands build interactive creative for the programmatic world and deliver more personalized experiences across mobile, desktop and tablet.
Roundel taps Index Exchange for unique data partnership
New tool developed by the two companies gives advertisers access to more customized audiences with the sharing of first-party data.
Pattison taps Broadsign to optimize buys
The partnership will give OOH buyers access to more and better data, says Pattison.
FrontRunner brings Amanda Dorenberg into the c-suite
Reporting to COO Janet Weiss, Dorenberg plans to onboard data top develop analytics platform.
Programmatic to dominate in Canada by 2020: study
However, according to Zenith, programmatic TV is still at least a few years away.
