Articles Tagged ‘Publicis’
Nutella CGI activation lands in Yonge-Dundas Square
The hot-air balloon is part of an integrated campaign aimed at younger millennials.
MiC Roundtable, Part 3: The fear of missing out on untapped audiences
In the third and final installment of the discussion, media and marketing leaders explore the opportunities that exist when it comes to targeting.
Canadian Tire and Petro-Canada partner to reach more drivers
Both companies are merging their loyalty programs to give customers more places to earn rewards.
Spark Foundry promotes a new vice president
Doha Skaf will now oversee the agency’s Montreal office.
Canadian Tire targets newcomers with OMNI TV media buy
This is the first time the retailer has developed commercials that tell the story of a Hindi-speaking family of new immigrants.
2023 Media Leader of the Year nominee: Christine Saunders
The fourth and final MLOY nominee has an almost single-minded focus on her people, having led initiatives that showcase the agency’s talent and thought leadership.
Spotted! Sol’s billboards help find sunny patios
The screens use real-time data to find nearby establishments best-suited for the brand’s beer.
Publicis is bullish on its future after a strong Q2
The company reported “solid” performance across divisions, particularly in data, tech and media.
Spotted! Heineken gets behind the wheel, safely
The brand is activating its F1 sponsorship with a racing simulation promoting its alcohol-free variety.
Publicis Toronto hires new lead for sports and entertainment division
Chris Desjardins joins from Brand Momentum to lead the agency’s event and sponsorship business.
Wavemaker, Publicis win global Adobe media duties
The review consolidated work previously split between 17 different agencies.
Christine Saunders named CMO of Publicis Groupe Canada
In addition to leading Starcom, the long-time exec will take on duties as the “architect” of the company’s growth strategy.
Publicis’ revenue grew by double-digits in Q3, again
The company continues to tout its business transformation and data offerings, especially amid the current economic outlook.
TikTok draws in more users by showing off uplifting creators
The social platform’s made-in-Canada campaign showcases content that is more versatile than some might expect.
Mondelez sticks with VaynerMedia and Publicis in Canada
The confectionery company’s media review did, however, lead to many changes globally,
