Articles Tagged ‘Publicis’
Spark Foundry promotes a new vice president
Doha Skaf will now oversee the agency’s Montreal office.
Canadian Tire targets newcomers with OMNI TV media buy
This is the first time the retailer has developed commercials that tell the story of a Hindi-speaking family of new immigrants.
2023 Media Leader of the Year nominee: Christine Saunders
The fourth and final MLOY nominee has an almost single-minded focus on her people, having led initiatives that showcase the agency’s talent and thought leadership.
Spotted! Sol’s billboards help find sunny patios
The screens use real-time data to find nearby establishments best-suited for the brand’s beer.
Publicis is bullish on its future after a strong Q2
The company reported “solid” performance across divisions, particularly in data, tech and media.
Spotted! Heineken gets behind the wheel, safely
The brand is activating its F1 sponsorship with a racing simulation promoting its alcohol-free variety.
Publicis Toronto hires new lead for sports and entertainment division
Chris Desjardins joins from Brand Momentum to lead the agency’s event and sponsorship business.
Wavemaker, Publicis win global Adobe media duties
The review consolidated work previously split between 17 different agencies.
Christine Saunders named CMO of Publicis Groupe Canada
In addition to leading Starcom, the long-time exec will take on duties as the “architect” of the company’s growth strategy.
Publicis’ revenue grew by double-digits in Q3, again
The company continues to tout its business transformation and data offerings, especially amid the current economic outlook.
TikTok draws in more users by showing off uplifting creators
The social platform’s made-in-Canada campaign showcases content that is more versatile than some might expect.
Mondelez sticks with VaynerMedia and Publicis in Canada
The confectionery company’s media review did, however, lead to many changes globally,
Advil brings its newest product to the masses
The first innovation launched since GSK’s consumer brand spin-off is crossing a wide array of traditional and digital platforms.
Sun Life extends sponsorship with Toronto Raptors
The financial company will use the new deal to reinforce a positioning focused on health and well-being.
Digital transformation drives Publicis’ organic revenue up 10.5%
The holding company grew across service offerings in Q1, attributed to integrating digital and data.
