Articles Tagged ‘UM Canada’
Touche!, PHD lead Canadian agencies on WARC Media 100
IPG’s Initiative and UM were also among the agencies on this year’s ranking.
What digital media leaders are watching in efforts to regulate AI
As Bill C-27 makes its way through parliament, experts are hoping for a transparent, ethical and responsive framework.
Spotted! Spotify goes big to wrap up another year
High-impact out-of-home is once again the centrepiece of the Canadian component of this year’s “Wrapped” campaign.
BMO breaks its own media barriers for its content series
The bank is adopting connected TV and film fests to get its latest story about a woman-owned business in front of the right people.
UM Canada brings Impact Day back into the real world
The hours the agency spent in service unlocked an estimated $250,000 in donated media from media partners to support BIPOC-owned businesses across the country.
How brands can weather the coming years of entropy
UM’s outlook for the years ahead details how things like decentralization and a need for escape will shape consumer interactions.
BMO turns wrapping paper into ad space
Images of products from women-owned businesses drive to a Pinterest board filled with shoppable items.
Oh Henry! looks to build relevancy and a younger audience on Twitch
The confectionery is incentivizing gamers with Bits redemptions, the platform’s de facto currency.
UM Canada continues to shoot up RECMA’s global rankings
The agency’s score on qualitative rankings puts it among the fastest-improving in top markets.
UM earns $100,000 in media for BIPOC-owned business
For the agency’s annual Impact Day, teams in Canada got active to unlock free placements, which are in turn being donated.
Which agencies are most competitive in pitches?
The latest debrief from RECMA puts UM Canada among the 16 agencies that performed the best globally over the last three years, and Initiative as the top agency network.
A Canadian POV on global digital trends
UM’s Dennis Truong explains how four forces could take shape in Canada and the implications for media planners and buyers.
UM, Cossette Media and Touche lead RECMA’s Canadian ratings
Despite the challenges of 2020, the report also reflects a healthy media-buying landscape.
UM wins Waterloo Brewing
The IPG shop will be tasked with promoting Waterloo’s beer brands in an increasingly competitive craft beer market.
Twitter to roll out NFL content with Boston Pizza
The restaurant and sports bar chain wants to attract second-screening football fans with six-second pre-roll ads.
