Articles Tagged ‘Veritas’
Huggies turns moms’ heartbeats into sleep tracks
The launch is part of the brand’s platform, which focuses on how important hugs are for baby’s development.
PepsiCo and Labatt Breweries launch new product with a 360 campaign
The media plan includes social media spots, OOH ads and influencer collaborations.
Mike’s Hard and the Calgary Flames gather a gaggle of Mikes
A contest celebrated former Flame goalie Mike Vernon’s return to Calgary and his induction into the Hall of Fame.
Stagwell continues to see major growth in Q4
The holding company generated a record $75 million in new business in the fourth quarter.
ICYMI: YouTube updates policies
Plus, TSN announces its MLS schedule.
Spotted! Subway gets artsy for World Sandwich Day
To spread awareness of its World Sandwich Day charity, the QSR has deployed local artists in Toronto and Montreal.
Lucky Charms goes digital to target millennials
The General Mills cereal is encouraging the demo to not act their age with a new campaign that urges them to be a kid again.
Spotted! Kijiji breaks the ice
in order to promote its yearly Second-Hand Economy Index, the online classifieds site encourages passersby to chip away at a block of ice with “frozen assets” of up to $1,000.
Spotted! Cheerios adds experiential to year two of Bees
The General Mills brand is targeting young Canadians with an interactive pop-up store in Toronto this weekend that shows what shopping will look like if bees continue to disappear at current rates.
Spotted! Subway and Pepsico’s hockey surprise
The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.
Spotted! Best Buy brings the fashion element to wearable tech
The event, now in its second year, brought some couture to this year’s market, in an effort to marry the innovative with the creative.
Spotted! Hallmark spreads the love
The company took to the streets of Toronto this weekend to get consumers up close and personal with its cards.
Spotted! What’s going on inside Stella Artois’ tent?
Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.
How Subway is tuning into Spotify Canada
Kathleen Bell, director of national marketing at Subway Canada, on the QSR’s plan to connect with a millenial target through the service.
Mott’s brings home the bacon…dance
The brand is getting down and digital with an influencer campaign aimed at launching its new bacon vodka-infused Clamato Caesar.
