Articles Tagged ‘Vividata’
Where do consumers notice ads the most?
According to Vividata, print loyalty is still strong, and online TV streaming has led to an increase in overall TV consumption.
Comscore, Vividata zero in on audience insights
The Plan Metrix Multi-Platform combines Comscore’s digital audience insights with Vividata’s consumer survey data.
Vividata, Ipsos partner on audience measurement
According to Vividata’s president, the partnership comes after an extensive RFP process that took the company around the world.
Many magazine readers still opt for print: study
Plus, community papers have less reach in Quebec.
Vividata gets social with Shareablee partnership
The partnership will boost the Canadian non-profit’s social metric offering to its more than 500 members across Canada.
Radio is the most trustworthy news source: study
Also, while most Canadians are concerned about “fake news,” few agree on what “fake news” actually is.
Interest in news is still strong: study
Although interest in news remains high, many Canadians still “don’t see the point” of paying for online news.
Canadians get their newspaper fix online (study)
Most of the over 42,000 Canadians surveyed for the summer 2018 Vividata study reported reading newspaper content in the past week.
Newspapers and magazines still popular, especially on mobile: study
Vividata’s latest Canadian survey shows that consumers prefer mobile for accessing social, news and audio content.
Digital growth slow for newspapers and magazines: study
For many newspapers, modest digital gains can’t offset losses in print readers.
Vividata welcomes new president
Insights and research veteran Pat Pellegrini will take over for outgoing president and CEO Sara Hill.
Canada’s internet users skew older: study
Plus, social media has 50% penetration among those 65 and older.
Print declines shrink newspapers’ footprints: study
For many newspapers, digital gains can’t offset losses in print readers.
Digital gains can’t make up for print drops: Vividata
The Globe and Mail once again topped Vividata’s rankings for overall reach, but most newspapers saw declines in print audience from last quarter.
