Articles Tagged ‘YouTube’
Closing the conversion gap on YouTube
The online video platform has expanded its shopping ads format, the scope of its app promotion, as well as the reach of its measuring solution.
New Google ad products target right time, right place
The company has launched two new products during AdWeek, highlighting its focus on reaching customers when it most matters.
Rogers Radio to air the best of YouTube music
Blake Carter and Adam Wylde (pictured) of KiSS 92.5 will be hosting YouTube Hits, bringing top liners and emerging artists on the digital platform to youth radio listeners.
Video-hungry Canadians prompted expansion: Virool
Former AOL Canada head of sales Alicia Elliott is working to promote the video sharing platform to publishers and marketers in the Canadian market.
Challengers rise to YouTube’s game
Facebook is one of several companies investing in the development of video ad models to lure content creators and brands into their space.
Twitter increases video focus
The social media co is rolling out autoplay ads and increasing its video viewability metric to 100%.
YouTube takes on Amazon
The company is launching its own gaming app to access the growing world of gaming, and eSports in particular.
Creators, assemble!
W View has created its first multi-creator series, aiming to build its presence over the summer months.
Google introduces shoppable ads on YouTube
The company has introduced TrueView for Shopping, which aims to connect brands more directly with consumers.
Penguin chases YouTube digital celebrities
Searching for new material, Penguin Canada ties up with Blue Ant Media to seek out digital celebrities and their massive fan followings.
To see or not to see: ad viewability study
In Canada 61% of online ads qualify as seen, compared with the global average of 54%, according to Google research on ad viewability.
Corus brings W stars to Kin
Hockey Wives‘ Maripier Morin and Game of Homes‘ Cheryl Torrenueva are each getting their own channel on the Kin Community MCN, the first W Network stars to sign onto the digital platform.
CFL touches down with Whistle Sports
The millennial-minded sports MCN and Canadian Football League have signed a sales and content partnership agreement.
A Canadian POV on the US NewFronts
Dentsu Aegis Network’s Genevieve Guay and Will Oatley distill the Yahoo!, AOL and YouTube presentations from New York.
YouTube updates TrueView
The company is making the unit available on its DoubleClick marketplace, and adding increased interactive options.
