Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.
The car co has partnered with YouTube star Patrick Boivin to produce spots showing off its 2013 Ford Escape.
Gaye McDonald, director of marketing, CBC Revenue Group, talks to MiC about the lessons learned during the brand integration.
InteractiveOut Of Home
The pre-show ads, which appear in theatres across the GTA, allow moviegoers to interact with the brands using their mobile devices.