Articles Tagged ‘Ford Canada’



WPP agencies launch Ford-specific shop

News

Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.



Ford partners with the ROM for Friday Night Live

ExperientialSponsorship

The car co is activating around the weekly event for the first time this season, aiming to better reach consumers aged 19 to 35.



Ford partners with Beyond the Rack

Digital

The carmaker is targeting young women with its first-ever sponsored sales event campaign.



ShopCrawl signs with Fashion and Ford Canada

ExperientialSponsorship

ChickAdvisor has partnered with the magazine and car co to produce the Toronto event on Sept. 26.



Ford goes further in Quebec

DigitalSocialTelevision

The car company launched a Quebec-only campaign that features mini documentaries, including one about Montreal Canadiens GM Marc Bergevin (pictured), airing on TV and online.



Super Bowl advertisers revealed

DigitalTelevision

CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.



Ford Canada gets social with zombies

Digital

The car co has partnered with YouTube star Patrick Boivin to produce spots showing off its 2013 Ford Escape.



Dragons’ Den, Ford reveal game changer

DigitalTelevision

Gaye McDonald, director of marketing, CBC Revenue Group, talks to MiC about the lessons learned during the brand integration.



Bell Media and Ford Canada team up for new web series

Digital

Intersections launches to promote the Ford Focus and highlight Canadian artists.



Ford and Canon get interactive with Cineplex

InteractiveOut Of Home

The pre-show ads, which appear in theatres across the GTA, allow moviegoers to interact with the brands using their mobile devices.