Articles Tagged ‘Ford Canada’

WPP agencies launch Ford-specific shop


Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.

Ford partners with the ROM for Friday Night Live


The car co is activating around the weekly event for the first time this season, aiming to better reach consumers aged 19 to 35.

Ford partners with Beyond the Rack


The carmaker is targeting young women with its first-ever sponsored sales event campaign.

ShopCrawl signs with Fashion and Ford Canada


ChickAdvisor has partnered with the magazine and car co to produce the Toronto event on Sept. 26.

Ford goes further in Quebec


The car company launched a Quebec-only campaign that features mini documentaries, including one about Montreal Canadiens GM Marc Bergevin (pictured), airing on TV and online.

Super Bowl advertisers revealed


CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.

Ford Canada gets social with zombies


The car co has partnered with YouTube star Patrick Boivin to produce spots showing off its 2013 Ford Escape.

Dragons’ Den, Ford reveal game changer


Gaye McDonald, director of marketing, CBC Revenue Group, talks to MiC about the lessons learned during the brand integration.

Bell Media and Ford Canada team up for new web series


Intersections launches to promote the Ford Focus and highlight Canadian artists.

Ford and Canon get interactive with Cineplex

InteractiveOut Of Home

The pre-show ads, which appear in theatres across the GTA, allow moviegoers to interact with the brands using their mobile devices.