Articles Tagged ‘Ford Canada’

fordCanadaFirstView

Ford signs on for Canada’s ‘First View’

The car company used its first-mover status with the social media co to promote its F-150 Raptor on the new ad unit.

cottageLifeFordEscape

Blue Ant and Google drive new strategy for Ford program

The car co has swapped celebs for real people in its new campaign, adding Google for an added distribution push.

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Ford to woo Leafs Nation

The car company’s expanded deal with MLSE includes a new ticket giveaway program and renaming rights for Maple Leaf Square.

Notable

Ford connects with Notable

The car co has been promoting its Fusion to 30-somethings with a series of live events in association with the website.

FordUltimateEscape

Ford hits the road with Cottage Life

How the car co is expanding the third year of the online web series with the Blue Ant Media-owned channel.

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WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.

FordROM

Ford partners with the ROM for Friday Night Live

The car co is activating around the weekly event for the first time this season, aiming to better reach consumers aged 19 to 35.

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Ford partners with Beyond the Rack

The carmaker is targeting young women with its first-ever sponsored sales event campaign.

ShopCrawl

ShopCrawl signs with Fashion and Ford Canada

ChickAdvisor has partnered with the magazine and car co to produce the Toronto event on Sept. 26.

Ford Quebec

Ford goes further in Quebec

The car company launched a Quebec-only campaign that features mini documentaries, including one about Montreal Canadiens GM Marc Bergevin (pictured), airing on TV and online.

Members of the Indianapolis Colts reach

Super Bowl advertisers revealed

CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.

FordCanada

Ford Canada gets social with zombies

The car co has partnered with YouTube star Patrick Boivin to produce spots showing off its 2013 Ford Escape.

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Dragons’ Den, Ford reveal game changer

Gaye McDonald, director of marketing, CBC Revenue Group, talks to MiC about the lessons learned during the brand integration.

Intersections

Bell Media and Ford Canada team up for new web series

Intersections launches to promote the Ford Focus and highlight Canadian artists.

Cineplextimeplay

Ford and Canon get interactive with Cineplex

The pre-show ads, which appear in theatres across the GTA, allow moviegoers to interact with the brands using their mobile devices.