Articles Tagged ‘Ford Canada’


Blue Ant and Google drive new strategy for Ford program

The car co has swapped celebs for real people in its new campaign, adding Google for an added distribution push.


Ford to woo Leafs Nation

The car company’s expanded deal with MLSE includes a new ticket giveaway program and renaming rights for Maple Leaf Square.


Ford connects with Notable

The car co has been promoting its Fusion to 30-somethings with a series of live events in association with the website.


Ford hits the road with Cottage Life

How the car co is expanding the third year of the online web series with the Blue Ant Media-owned channel.

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WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.


Ford partners with the ROM for Friday Night Live

The car co is activating around the weekly event for the first time this season, aiming to better reach consumers aged 19 to 35.

Ford fiesta-BTR screen grab 3

Ford partners with Beyond the Rack

The carmaker is targeting young women with its first-ever sponsored sales event campaign.


ShopCrawl signs with Fashion and Ford Canada

ChickAdvisor has partnered with the magazine and car co to produce the Toronto event on Sept. 26.

Ford Quebec

Ford goes further in Quebec

The car company launched a Quebec-only campaign that features mini documentaries, including one about Montreal Canadiens GM Marc Bergevin (pictured), airing on TV and online.

Members of the Indianapolis Colts reach

Super Bowl advertisers revealed

CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.