How the car co is expanding the third year of the online web series with the Blue Ant Media-owned channel.
August 13, 2014
Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.
June 23, 2014
The car co is activating around the weekly event for the first time this season, aiming to better reach consumers aged 19 to 35.
May 6, 2014
The carmaker is targeting young women with its first-ever sponsored sales event campaign.
October 10, 2013
ChickAdvisor has partnered with the magazine and car co to produce the Toronto event on Sept. 26.
August 27, 2013
The car company launched a Quebec-only campaign that features mini documentaries, including one about Montreal Canadiens GM Marc Bergevin (pictured), airing on TV and online.
May 9, 2013
CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.
January 28, 2013
The car co has partnered with YouTube star Patrick Boivin to produce spots showing off its 2013 Ford Escape.
December 11, 2012
Gaye McDonald, director of marketing, CBC Revenue Group, talks to MiC about the lessons learned during the brand integration.
December 6, 2012
Intersections launches to promote the Ford Focus and highlight Canadian artists.
April 5, 2012