Articles Tagged ‘Ipsos’

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Unpacking your consumption assumptions: study

Those in the media industry may overestimate how much on-demand and SVOD people are actually watching.

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TV ads more entertaining, even for millennials: study

A new Ipsos study commissioned by ThinkTV shows that TV ads outperform digital on a few key metrics, but trust in ads could be improved.

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Marketers share 2018 media spend changes: report

The CMA’s Canadian Digital Marketing Pulse reports that email marketing is the most mature piece of the marketing mix.

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Re-tweets are the new autographs: study

Twitter’s first deep dive into sports trends on the platform found that its users are more open to brand partnerships, and that they’re more likely to visit the sports’ digital properties.

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RealityMine names global research head

The market research company has hired Paul Street to head data collection and analysis across mediums.

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The Canadian path to purchase

A study on buying behaviour shows that nine out of 10 Canadians prefer to purchase using desktops or laptops.

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Bell Media plugs into TouchPoints

The media co is the latest to subscribe to the highly anticipated consumer study from Ipsos.

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Astral’s interactive screen strategy

Jordana Fatsis, VP of sales, on how the OOH company launched its latest offering.

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ICYMI: Ad agency moves, Ipsos adds CMO

In case you missed it: Sid Lee acquired, Y&R folded into Taxi and Twitter adds to mobile tools.

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Which millennial group are you reaching on social media?

How much time younger millennials are spending interacting with brands online, and how that differs from their older counterparts, according to new data from Ipsos.

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Checking in with Twitter’s president of revenue

Adam Bain on the Canadian office’s first year and the social media co’s e-commerce expansion plans.