Articles Tagged ‘Vizeum’

before i fall

Elevation Pictures conducts first Snapchat movie campaign

The teen drama Before I Fall, which grossed $4.95 million in its opening weekend at the box office, was promoted through a three-step Snapchat campaign.

A&WMS

A&W hopes to snap up millennial spirit

The restaurant chain’s annual Burgers to Beat MS campaign was promoted through custom geotags on the youth-friendly social platform.

Copied from strategy - stoli

Stoli explores origins of originals

The vodka brand is delving into the fictional history of hair bands for new branded content on its Orgnl.TV platform, which is being promoted with expandable digital ads on Vice.com.

Caroline

Aegis Media Canada adds a chief trading officer

Caroline Gianias has been promoted to the new role, handling trading across Carat, Vizeum and Aegis Media Deepblue.

BattleoftheBladesINGDirect

Battle of the Blades returns

ING Direct has signed on as a sponsor of the rebooted series, which kicks off with live episodes this Sunday on the CBC.

A&W beef

A&W introduces better beef

The QSR is promoting its new hormone and steroid-free beef with TV spots and a microsite that offers an inside look at where its meat comes from.

BarRefaeli

Sears Canada relaunches Nevada

Redesigned by the Buffalo Group, the company kicked off a campaign for the line’s new look on Friday featuring its spokesperson, model Bar Refaeli.

VictorBalas

Isobar Canada adds two

Victor Balas (pictured) joins as VP of technology and Jason Moore is added as the agency’s client services director, effective immediately.

Sasha Grujicic

Aegis Media Canada names CSO

Sasha Grujicic has been promoted to the new role effective immediately.

Sears essentials

Sears focuses on ‘The Essentials’

The retailer is extending its “Make Every Day a Great Day” branding with a TV and online campaign that highlights its product heroes.

Cartier_HD_intro_0

Harley-Davidson revs up its Quebec campaign

The “Parfaitement Trop” campaign uses TV and digital spots to reposition the brand to a younger male audience.

SearsCanada

Sears Canada launches spring spots

Injecting its line of products with some humour is the goal of the new TV campaign.

SearsCanada

Sears Canada spreads the greatness

The retailer is bringing its new brand positioning in-store this weekend with its National Great Day.