Articles Tagged ‘Vizeum’

Beyond Burger

A&W goes beyond its traditional social strategy

The QSR is experimenting with psychographic profiles and lookalike audiences as opposed to its standard demographic approach.

Bud Light Canada-Bud Light Brings Epic House Party Tour to Canad

Inside Bud Light’s social strategy for the House Party Tour

The tour kicks off in Toronto with musician Ty Dolla $ign, giving fans the chance to attend the event in person or tune in on Twitter and Facebook Live.

Jays crop

Budweiser, Jays expand sponsorship

A contest by the beer brand, in partnership with the Toronto Blue Jays, will give fans the chance to play with retired players.

Twitter Goat

Twitter leans into sports for first TV buy

The social media company’s first TV spot is adapted from the U.S. but aims straight for our love of hockey.

The Hip

Elevation Pictures teams with Twitter to promote The Hip

A new doc on The Tragically Hip was the first movie to deliver a Twitter-exclusive trailer.


Twitter goes to the bots for its new campaign

The social media platform is using chatbots to engage users with a new campaign, while also testing the tech as a new platform feature.

before i fall

Elevation Pictures conducts first Snapchat movie campaign

The teen drama Before I Fall, which grossed $4.95 million in its opening weekend at the box office, was promoted through a three-step Snapchat campaign.


A&W hopes to snap up millennial spirit

The restaurant chain’s annual Burgers to Beat MS campaign was promoted through custom geotags on the youth-friendly social platform.

Copied from strategy - stoli

Stoli explores origins of originals

The vodka brand is delving into the fictional history of hair bands for new branded content on its Orgnl.TV platform, which is being promoted with expandable digital ads on


Aegis Media Canada adds a chief trading officer

Caroline Gianias has been promoted to the new role, handling trading across Carat, Vizeum and Aegis Media Deepblue.


Battle of the Blades returns

ING Direct has signed on as a sponsor of the rebooted series, which kicks off with live episodes this Sunday on the CBC.

A&W beef

A&W introduces better beef

The QSR is promoting its new hormone and steroid-free beef with TV spots and a microsite that offers an inside look at where its meat comes from.


Sears Canada relaunches Nevada

Redesigned by the Buffalo Group, the company kicked off a campaign for the line’s new look on Friday featuring its spokesperson, model Bar Refaeli.


Isobar Canada adds two

Victor Balas (pictured) joins as VP of technology and Jason Moore is added as the agency’s client services director, effective immediately.