Bree Rody
ICYMI: Diply lays off 40, Amazon’s ad business grows
The digital content company is adapting to market changes, while the e-commerce giant’s ad business increases 132% year-over-year.
Branded Cities strikes partnership for better OOH measurement
The deal with marketing tech company NinthDecimal will allow Canadian marketers more measurement and targeting options.
Marketers, make you mark with the New Establishment
There’s just over a week left to nominate an extraordinary individual in your marketing department.
How programmatic software influences client relationships: survey
Agencies that exclusively use in-house technology report better relationships with publishers, but higher expectations from clients.
User and revenue gains for Facebook in Q2
Despite the quarter covering the fallout of the Cambridge Analytica data scandal, the company still grew its ad business by 42%.
Snapchat rolls out non-skippable Commercials
The ads will appear during Snapchat’s premium TV-like content through its Shows platform.
Mediacom wins Aldo Group
The account is worth an estimated $20 million in billings.
Crucial Interactive creates CFO role amidst major growth
Former Perk CFO Jeff Collins will helm the company’s finance and operations as it evolves.
FIFA scores for the week: Numeris
The final match swept nearly every Anglophone market, as well as Quebec.
Postmedia launches video portal for Calgary news sites
The launch ties in with the company’s focus on local content and commitment to video.
MovieCoin and TV-Two strike advertising and data deal
Smart TV viewers will be rewarded with free content for watching ads and sharing their personal data on the TV-Two platform.
BMO and CTV hold the top: Media Monitors
The bank increased its buy in Toronto, while the channel kept its hot streak alive in Montreal.
Media revenue down for Rogers in Q2
Lower advertising revenue and lower Jays revenue drove the trend.
Postmedia redesigns its community sites
The new look was created to provide more mobile-friendliness, targeting both readers and advertisers.
TheScore’s revenue and iOS app users increase
The company saw a rise in monthly users, while its EBITDA loss was only $44,000, compared to $2.2 million for the same period last year.
