Bree Rody
What radio categories have come back in Montreal?
Government and unions have given radio a boost, but some categories – like restaurants and night clubs – are largely absent.
Big Brother takes in big numbers: Numeris
The Raptors also made a splash in their hometown, but have yet to break onto the national stage.
What categories have come back on Toronto radio, and which are still quiet?
Buying trends have been turned completely upside-down this year.
Desjardins steps up with Montreal International Black Film Festival
The financial institution will grant young people free access to digital screenings.
Toronto and Montreal both see mixed results on radio
Auto categories were up and down in both markets.
How have programmatic metrics changed amidst COVID-19?
A new global study from Perfect Audience also reports marketers’ budget plans.
All aboard the tea-tea-see!
Will Twisted Tea’s creative double-entendre wrap catch city-dwellers and streetcar users in their tracks?
Transit traffic still down, but highway billboards have new life
Plus, Montreal and Vancouver are already seeing inventory scarcity.
ICYMI: Zoomer sells proprietary software for $7.5 million
Plus, Global gets a new afternoon show and Index reinforces the safety of its inventory.
Major League Soccer comes back, plans expanded postseason
Bell Media’s TSN retains exclusive English-language broadcast rights to the league.
People Moves: Carat, Theo and more
Plus, Enthusiast Gaming makes an acquisition and staffs up accordingly.
Tech and media vet takes top post at GroupM North America
Kirk McDonald’s philosophies include making advertising less interruptive and a “more valued part of the media experience.”
The Raptors keep breaking records
Despite playing an afternoon match, the Raptors pulled in their biggest audience for a first-round Playoff game ever.
Shows pick up steam as Canadians flock to TV screens: Numeris
Hockey Night in Canada is back, but non-sports programs are buzzing too.
How will brands cope with the CFL’s season cancellation?
The league’s main appeal is at a regional level – so how can sponsors replicate that loyalty without games?
