Bree Rody
NordStar agrees to acquire Torstar at higher price
Following a second proposal, NordStar has upped its pledged payment to $0.72 per share.
AGT stays on top, but loses viewers: Numeris
Montreal and Edmonton grew overall as individual markets, while the Quebec Francophone TV scene was tepid.
Auto explodes on Montreal radio: Media Monitors
Bedding, auto and finance categories are increasing their buys in both cities, marking the first week of significant lifts in Montreal all summer.
The media lessons Veronica Castillo’s taking to Freshii
The former Taco Bell marketer shares how Freshii is using media to recover from its pandemic hit, and why it chose now to onboard its first AOR.
A second proposal emerges in potential Torstar sale
The offer is not a formal bid, and Torstar’s board continues to recommend that shareholders vote in favour of NordStar’s offer from May.
Postmedia revenue drops 28.4%, company lifts salary rollback early
Cost-saving initiatives helped Postmedia mitigate loss this quarter, but year-to-date revenue is still down nearly 15%.
ICYMI: Andree Lau to leave HuffPost
Plus, Metro Morning gets a new host, and the NHL’s return to play could involve as much as six games per day in August.
Will sponsors become more engaged in the debate over team names?
Belairdirect said it will end its relationship with Edmonton’s CFL team if it does not make concrete steps toward changing its name.
As the ad market braces for impact, how will digital fare?
While digital will grow, the pace will be slow – but eMarketer predicts spend will eventually return to double-digit growth in 2021.
Where are social media users getting their news from?
Plus, the Reuters Digital News Report breaks down which news brands Canadians consider trustworthy.
Consistency is key as America’s Got Talent tops the charts: Numeris
Vancouver’s viewers also tuned in more enthusiastically to their favourite shows.
What happens when consumer concerns around hate speech match brands’
The CMA’s John Wiltshire says the average Canadian has “woken up on the issue,” which is driving an urgency in brands.
QSR makes a comeback on Toronto radio, Montreal stays tepid
Meanwhile, the provincial governments in both locations took different strategies with their buys.
Quebecor streamlines DOOH with Broadsign partnership
The media company will centralize the purchasing and planning of its OOH inventory.
Summer TV: Slumped or pumped?
Although there are fewer powerhouse programs this year than last, well-loved favourites are still proving to be reliable for viewers.
