Bree Rody
Contobox introduces shoppable ad unit
The Toronto-based adtech company wants to enable customers to drive brand awareness and sales in the same media buy.
Rogers’ big magazine sale puts media revenue down for Q2
Excluding the titles it sold to St. Joseph Communications, Rogers says its media revenues would have been flat – driven mainly by the strength of Sportsnet.
GroupM moves Christian Juhl to top global post
Kelly Clark will step down, with Christian Juhl of Essence taking over as CEO on Oct. 1.
eBay picks a new global AOR
MediaCom Canada’s new account will complement its existing relationship with Kijiji.
What media are back-to-school shoppers consuming most?
Back-to-school marketing may start in mid-summer, but search trends show parents are tuning in differently.
Pressboard introduces new Boost program
The content agency says this initiative will help give a paid boost to earned media, as organic social reach has gone downhill.
Who is ‘teched in’ among Canadians?
Just under one-tenth of Canadians own five major tech devices, but they’re rabid media consumers and big spenders.
Twitter Canada experiments with hiding replies
The new option would allow brands to cut down on replies that are potentially distracting from their “core message,” says MD Paul Burns.
Are Instagram’s Explore ads a win for brands?
Will the new ad format saturate users with too much branded content?
Wavemaker appoints new global CEO
Toby Jenner will move from MediaCom to Wavemaker, following Tim Castree’s move to GroupM North America.
Baskin-Robbins turns its media plan Upside Down
The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.
iGotcha makes a big transit move in Vancouver
The partnership marks a major foray for iGotcha into the transit space.
Where are D2C advertisers investing?
A new study shows that most marketers are spending their money on acquiring customers online, but are looking to up their OTT spend.
The Amazing Race stays at the top: Numeris
The U.S. version of the reality hit reigned supreme, while Big Brother’s addition to the schedule paid off.
Bell Media goes all-out for Love Island promo
CTV is hoping it’s got a new “show of the summer” on its hands – and it’s supporting it with a robust paid and experiential media campaign.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
