Bree Rody
What does 2019 have in store for Snapchat?
Media and social experts debate whether or not the social platform needs to age up in its appeal.
ICYMI: Game of Thrones sets streaming record; A new IPTV launches
Plus, CBC will bring back an old favourite.
The ad potential in casual gaming
Console and PC gaming are on the decline, but that’s good news for advertisers.
Big Bang takes the top again: Numeris
In one month, the long-running comedy will bid goodbye.
McCormick strikes up a Tasty partnership
The effort is part of an effort to appeal to millennials more than the spice brand has in the past.
Chris Lang becomes a sponsorship hall-of-famer
The Lang Marketing Group founder says there’s still room to think outside the box, know consumers better and take risks.
Inside Shopify’s first mass media buy
CMO Jeff Weiser says the brand is good at niche and now it’s time to go broad.
Global TV outlines summer lineup
The final seasons of Mary Kills People and Elementary are part of the slate, as well as rising hit Private Eyes.
MKTG picks its new president and CEO
Sports and marketing veteran Michael Beckerman will take the skills he’s honed at Nike, BMO and more into the agency world.
Data and consumer insights still evading marketers: study
A study shows that marketers want to prioritize better using data and understanding audiences – but the same concerns were present a year ago.
Is public scrutiny enough for Facebook?
Facebook has generated plenty of controversy in the last year. But does that change how advertisers and agencies view it?
ICYMI: MediaPro to launch soccer streamer
Plus, Pinterest has a new tool for advertisers.
NBA hits a viewer and sponsorship high in Canada
New Canada-specific deals include Bell, Molson-Coors and OLG.
Postmedia reports Q2, appoints new COO
Digital is growing, which CEO Andrew McLeod says is a sign that the company’s strategy is playing out well.
Janice Liu to head new Vision7 mar tech consultancy
Magnet is a new marketing, technology and data consultancy that looks to bridge gaps and help clients learn to harness data.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
