Bree Rody
Horizon bolsters senior exec team
Matthew Bailey, Jessica Chambers and Jenny Croswell have a combined 49 years media experience.
Rice Krispies goes all-out for holiday integration with Corus
Kin and Food Network have paired to produce a new linear holiday special starring digital-native influencers.
Tim Hortons moves to Horizon
The QSR will team up with Horizon Canada effective Jan. 1 after less than two years with UM.
ICYMI: Postmedia launches new series
Plus, a strike has been averted at the Globe, and Quebecor wants to reduce the carbon footprint caused by its production business.
Agency spending down, martech spending up: study
According to Gartner, CMOs are spending less of their budget on personnel, agency fees and paid media and more on tech.
Quebecor revenues up in Q3 despite media declines
The company’s revenues were mainly boosted by strength in the Videotron brand.
Bell Media goes experiential for Crave rebrand
The hotel activation aimed to attract movie-lovers and TV superfans.
Corus taps Knorr for new Twitter series debut
The millennial-targeted series is aiming to engage with more than just food brands.
People Moves: Groupe V creates new sales structure
Plus, SlimCut staffs up following post-acquisition demand.
Cinema media rev drops by 26% for Cineplex in Q3
Theatre attendance is healthy, but a decrease in buying activity across certain categories led to a big drop in ad revenue.
Marketers are shifting influencer budgets: study
Plus, influencers say they get the most satisfaction out of working directly with brands.
Juice finds a buyer in Curate Mobile
Founder and CEO Marc Porcelli says the move will make Curate more “full-funnel” in its approach.
Bell Media takes content-led approach with Fantastic Beasts
Partnerships director Laird White explains why it went so broad with its plan.
What topics get Canadians Tweeting most?
Music, media and family topics rule for users, and many don’t mind bringing brands into the conversation.
CF signs Starbucks as first tree-lighting sponsor
The QSR will promote the celebration with a co-branded campaign, its first with new agency Spark Foundry.
