Catherine Phillips
CMOs concerned about frequency caps, bad retargeting: survey
The CMO Club Solutions Guide turned to 82 global CMOs to find out what constitutes a bad ad experience.
Skechers takes over from Nike as CJGA sponsor
The new partnership will see the brand host events and outfit the Canadian Junior Golf Association’s members for the next three years.
Index Exchange plans for 60% team growth
The company announced plans to hire 45 new engineers by the end of 2018.
Daily Hive launches ID Agency
Founder Karm Sumal sees the new venture as a way to aid the growth of influencer communities both on and offline.
TSN scores big with Canadians
The network says 72% of Canadians viewed the 2018 FIFA World Cup at some point during the month-long tournament.
Oikos partners with Osheaga
The Danone brand aims to target health-conscious adventure-seekers attending the August festival in Montreal.
What’s the media plan? Alberta Tourism digs deep into digital
Over the last three years, the tourism agency has shifted 99% of its marketing efforts to online channels.
Podcasting gains momentum
The initial results of The Canadian Podcast Listener 2018 study show that the platform is gaining traction with adults.
The Amazing Race steals the show: Numeris
The FIFA World Cup also scored big, with 1.52 million viewers tuning in on Saturday morning.
Spotted! Nintendo comes to life
The Nintendo Switch Summer Tour landed in Whistler, B.C., Calgary and Montreal, with more stops planned for the rest of the summer.
Cue Digital Media signs partnership with ChefsFeed
The partnership will include campaigns featuring 100 of Canada’s top chefs.
Dairy Farmers of Ontario partners with Senators, MLSE
The three-year partnership aims to promote the benefits of dairy to youth in Ontario communities.
Boston Pizza refines its sponsorship approach
The QSR focuses on family-dedicated activations for its sports partnerships that span hockey, baseball and football.
Notable named producer of record for CCMA Awards
The event has partnered with the media company for the first time to create marketing, live and social content for the September show.
Spotted! SkipTheDishes delivers frozen treats
The international delivery service rolled out a Toronto-based activation for National Ice Cream Day on July 15.
