Catherine Phillips
How Article expanded its media mix
The online furniture brand’s director of marketing talks to MiC about how and why the brand recently expanded its media mix.
OLG leads in Toronto: Media Monitors
CTV was the top radio ad buyer in Montreal.
Spotted! A holiday mural goes up brick by brick
The activation aimed to reach Canadian’s young and old who haven’t grown up creating with Lego.
Vividata, Ipsos partner on audience measurement
According to Vividata’s president, the partnership comes after an extensive RFP process that took the company around the world.
Purchasing B2B pub rebrands
The sixty-year-old supply management publication has rebranded as Supply Professional magazine.
ICYMI: Corus signs a new podcast
Plus, Facebook has launched its Watch Party feature globally and the Supreme Court rules against a Vice journalist.
Karine Courtemanche as changemaker
Touché’s president wins the Media Agency Leader of the Year title after demonstrating strong leadership chops during the shop’s recent restructuring efforts.
What the future holds, according to the IAB
The future is viewable, but is it brand-safe?
Spotted! Philips Hue finds a home at Toronto Eaton Centre pop-up
The smart home features the brand’s connected lights and puts a spotlight on other Amazon-compatable devices.
Desjardins picks Bleublancrouge as media, creative AOR
Bleublancrouge and its Humanise Collective take over for Lg2 and Touche! as part of a “marketing transformation.”
Big Bang rides the (air) wave: Numeris
The Big Bang Theory,
SportsCentre tells a new Story on Instagram
Digital Spotscentre aims to provide news and entertainment to sports fans through Instagram Stories, with the goal being a boost in brand integrations.
Mastercard, Cirque dive into new deal
The multi-year partnership is an extension of Mastercard’s “Priceless” platform.
Digital represents 15% of Canadian OOH buys: report
According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.
YouTube rolls out ad pods
The company got a warm reception from some advertisers for its new double-stacked ‘ad pods’ format.
