Jennifer Horn
Mobilicity celebrates breaking free from contracts
The telco is attempting to snag customers from other carriers this weekend, and has placed a larger-than-usual amount of advertising to support its campaign.
Quebec wants consumers to fall for its city
The French city’s tourism co is using a multitude of platforms to show creative that focuses on the love it has to give visitors.
Microsoft brings NUads to Canada
The advertising division of the software co is now selling the ad platform, which allows gesture and voice interactivity, to advertisers in Canada, the US and UK.
Citytv and OMNI premiere Final Witness
The new show will run on both channels for the first week, moving exclusively to Citytv on July 4, and has advertising opportunities available.
Pizza Pizza serves up andPOP
Screens in the QSR’s stores will now stream the distributor’s programming along with advertising from its sponsors.
Canada takes eight more Lions
Jam3 brings home Canada’s third Gold Lion this year, with Draftfcb, DDB and Grey Canada among the other winners.
Astral OOH goes digital in Quebec
Montreal is the first to see digital street furniture from the media co that allows for NFC and QR code placement.
Car2go shares the streets of Toronto
The car-sharing company has a multi-platform campaign in market to get consumers revved up for its line of Smart cars prior to its official launch on June 30.
Bell Aliant launches Community One
The new TV and online channel will serve community news and magazine-style content to customers in Atlantic Canada.
Leo Burnett wins a Bronze Lion at Cannes in Media
Blast Radius also in nabbed a Bronze Lions, while Cundari took home two Golds.
Viewers get closer to celebrity fashion on E!
The new Celebrity Style Story series is being sponsored by L’Oreal and PGX, with the Bell Media-owned channel open to integrating other brands into the show.
Mindshare continues to expand
The global media co has launched a new data source, CORE, and the Canadian arm has hired a managing director, client leadership, and a director of digital analytics.
Inserting viewers into TV shows at NXNEi
The Social TV panel session tackled the subject of monetizing second-screen experiences, as well as a prediction of Hunger Games-like interactivity.
Microsoft Advertising launches new ads on Skype
The software company’s ad division is hoping the unit, which shows up each time a person makes a voice call, will give users content to share.
Astral and OMAC make for easier planning
The OOH media co has launched an app for media planners to keep track of its products, and the association has updated its web mapping system to reflect the April COMB data report.
